5 Pillars of Compliance – Video

  In today’s competitive market, companies are expected to do more than simply deliver safe, quality products. It’s also their responsibility to be environmentally responsible and vigilant about the company and national security. Businesses that can prove these...
Are Promo Industry Firms So Desperate…

Are Promo Industry Firms So Desperate…

Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future? Every July, Advertising Specialty Institute (ASI) publishes the annual State Of The Industry Report. The 2018 survey results reveal some very interesting and, quite...
Unscripted Episode 162 QCA Certification

Unscripted Episode 162 QCA Certification

Industry educators Kirby Hasseman of Hasseman Marketing and Bill Petrie of PromoCorner, the leading digital marketing services provider to the promotional products industry discuss a variety of hot­-button industry topics in this weekly podcast. Kirby’s review...
White Paper – Brand Safety: More Than Digital Media

White Paper – Brand Safety: More Than Digital Media

When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of...