Higher Education Archives

Getting In touch with Higher Education Buyers

by QC Alliance | Dec 4, 2018 | Blog

WHAT YOU MUST KNOW TO EFFECTIVELY SELL TO THIS MARKET Universities and colleges use branded merchandise across so many avenues—from gift and spirit stores to student recruiting, alumni groups, on-campus events, athletic events, advocacy efforts and more. As prolific...

Brand Safety Resonates with Marketing Professionals at AMA Higher Education Symposium

by QC Alliance | Dec 6, 2017 | Blog

For an audience that already understands social responsibility and environmental stewardship, introducing three more essential BRAND SAFETY categories to round out the five pillars of compliance seemed to be a natural fit. The American Marketing Association...

Brand Safety Resonates with Marketing Professionals at AMA Higher Education Symposium

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