The companies have formally committed to a new level of collaboration in this industry-changing initiative.
CHICAGO, ILLINOIS (December 10, 2019) – Proactive comprehensive compliance programs require new levels of collaboration and partnership at every level in the supply chain in order to be successful. These deeper supplier/distributor relationships result in better solutions to customer compliance requirements as well as greater protection for the value of their brands.
That’s why Sherman Oaks, California-based Caden Concepts and Carmel, Indiana-based UN Promotional Solutions have elected to participate on the Advocacy Council developed by Quality Certification Alliance (QCA), the only coalition dedicated to ensuring accountability and independent validation of corporate responsibility throughout the promotional product industry’s supply chain.
This industry-changing initiative allows promotional products distributors to formally advocate for brand safety through the responsible sourcing of promotional products. Advocates recognize QCA as the industry standard by which industry firms consistently deliver safe, high quality, socially compliant and environmentally conscientious merchandise. Together, the Advocacy Council, QCA Accredited Suppliers and end-buyer Affiliates are forming new levels of collaboration to effectively ensure supply chain transparency and control that protects brand reputations.
“We have worked with Home Depot for many years, and the company now requires its top vendors to become QCA Advocates,” said Lori Caden, owner of Caden Concepts. “But our participation goes beyond meeting a client’s requirements. We truly believe in brand safety. Being a QCA Advocate shows all of our clients that we are committed to representing their brand in a way which upholds the standards we know their company to reflect.”
Ken Manship, executive vice president of branding and promotions for UN Promotional Solutions added: “Our job is to build brand recognition and brand loyalty for our clients, but we can’t do this job properly if compliance is not a priority—especially as more and more corporations than ever before are putting brand safety and responsible sourcing at the forefront when making buying decisions. The supply chain is only as strong as its weakest link, and you can’t complete the supply chain without distributor participating. Being a QCA Advocate provides accountability for all involved to be the best they can be.”
Quality Certification Alliance is the only coalition dedicated to ensuring accountability and independent validation of corporate responsibility throughout the promotional product industry’s supply chain. It brings together users of promotional products, distributor advocates, certified distributors and decorators, and accredited suppliers with the mission to elevate the standards by which promotional products firms consistently provide socially compliant, safe, high-quality and environmentally conscientious merchandise.
QCA Accreditation is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness.
D E (Denise) Fenton serves as executive director – compliance. Lisa Horn, CAS, serves at marketing and editorial director.
For more information about the Quality Certification Alliance, visit qcalliance.org.
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