Monday, June 11, 2018 12:00 AM

Validating Core Values

Fey Promotional Products Group Proves That Being Good Stewards Is Good Business

Started in 1965 as Fey Industries, today’s Fey Promotional Products Group has achieved significant growth while remaining relevant throughout seasons of economic and societal changes. Rooted in family values, the third-generation family business still holds to founder John Fey’s desire of providing meaningful work for the local residents of Edgerton, Minnesota that enables them to be home for dinner with their families.

The light manufacturing company employs numerous technologies, including injection molding, thin gauge thermoforming, RF heat sealing, sonic welding along with decoration methods of digital printing, laser engraving, hot stamping, pad printing and screen printing. Operations are supported by in-house engineering services, tool and die shop, equipment design and build.

Fey works hard to make doing business with them “effortless” by giving distributors and their end buyers peace of mind regarding the products they produce and sell. This means consistently delivering safe, high-quality, socially compliant and environmentally conscientious merchandise every day across all product lines.

How do they do it? In this week’s Partners In Brand Safety conversation, we talk with President/CEO Mike Fey about what brand safety means to the company and how QCA Accreditation has benefited them.

1. What does brand safety mean to you?

It is a validation of our core values, particularly our values of stewardship and accountability. As the leader of our third-generation family business, it is important that we be good stewards of the business along with being relevant in the marketplace. Providing safe and compliant products is central to that, all while providing peace of mind for our distributor customers and their end buyers.

2. How has QCA Accreditation benefitted/improved your company?

It has elevated our protocols and helped us to be very intentional.

3. How difficult/rigorous did you find the program to be?

QCA Accreditation is very thorough and rigorous. As a domestic manufacturer, we went into it thinking we would be in a good spot. Through the QCA Accreditation process, we identified gaps and some weak spots that we shored up and are now a better company for it.

 

4. What was the biggest lesson(s) learned about product safety, social responsibility, etc.?

The value of a defined standard such as (CPSIA) and national organization (CPSC), unlike the situation with Prop 65 in California.

5. What type of company would benefit most from going through the Accreditation program?

Given the significance of an end buyers’ brand in today’s marketplace and how negative social media coverage can quickly destroy a brand, it is critical for all stakeholders in our industry to pursue safe and compliant products to protect our advertising medium.

 


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