Monday, April 09, 2018 12:00 AM

Brand Safety: A Commitment To People

The Image Group Talks About The Benefits Of Aligning With Like-Minded Companies And Remaining Viable Through Responsible Sourcing

The Image Group is a team of marketing and branding wizards committed to getting organizations seen and remembered—whatever it takes. With offerings including promotional products, creative design, website development and management, internal manufacturing, warehousing and fulfillment services, it takes more than a little magic to make it all happen. There’s also a sincere dedication to brand safety by consistently delivering safe, high-quality, socially compliant and environmentally conscientious merchandise.

In this week’s Partners In Brand Safety conversation, we chatted with CEO Jon Levine to find out the how his company’s commitment to people coupled with a strong focus on brand safety and responsible sourcing is keeping the business viable.

1. What does brand safety mean to you?

We are fortunate to be a trusted partner with many recognizable brands, and we work hard every day to ensure we always protect that brand value. Our focus on safety compliance and social responsibility is really a commitment to people: To our family and friends, our clients and coworkers, our neighbors and even people we are unlikely to meet such as the end recipients.

2. What motivated you to seek out DAC affiliation?

Product safety and social compliance are among our core values. We recognize QCA as the promotional products industry’s standard for safety and social compliance, so it made sense for The Image Group to invest with other like-minded companies to further strengthen our commitment.

3. How have you been able to leverage your DAC affiliation with end buyers?

Our clients count on us to provide safe and socially compliant product. Our affiliation reinforces the messaging we share with our clients about our commitment.

4. What would you say to an industry supplier that is on the fence about whether or not QCA Accreditation is worth the investment?

Any organization that has a plan to remain viable into the future must commit to safety and social compliance. Utilizing the experience and support of QCA alleviates the challenges and costs of going it alone. The market is beginning to recognize the QCA brand, so why not associate your brand with the industry standard?

5. How are end buyers’ requirements about product safety/compliance changing the way the promotional products industry does business?

Our clients expect us to be educated on all matters, but none more than compliance. Suppliers that want to grow their business need to make investments in this area or face the prospect of becoming irrelevant to our end-user clients. We cannot just talk about it around the edges. We all must adopt practices that ensure a safe and compliant supply chain.

The tradeshow grind never stops


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