For HALO Branded Solutions, Brand Integrity Is At The Core Of Their Business
With 300 corporate service team members and 900 account executives working out of 17 regional sales offices in key corporate markets, HALO Branded Solutions services 40,000 clients each year. Supporting a national client base while consistently delivering safe, high-quality, socially compliant and environmentally conscientious merchandise takes focus, dedication and lots of follow-up.
In this week’s Partners In Brand Safety conversation, we talk to Terry McGuire, senior VP of marketing and supplier relations, about how brand safety can be achieved with suppliers and distributors working together and the role brand integrity plays in every transaction.
1. What does brand integrity mean to you?
Brand integrity is our core business and one of the primary values we provide to our clients. This brand integrity comes in the form of brand compliance services we offer our enterprise accounts as well as product/supply chain management to assure the products our clients select to showcase their brand are safe and produced in an ethical fashion.
2. What motivated you to seek out DAC affiliation?
We believe in the mission of QCA and are willing to financially support QCA by investing in our affiliation. When suppliers and distributors work together to improve the quality of the products we sell and the manner in which they are made, we create greater credibility for promotional products as a preferred advertising vehicle for corporate clients.
3. What is the biggest misconception end buyers have about product safety/compliance?
They believe it’s free. Creating and implementing the protocols to assure products are safe and compliant comes at a substantial cost. The return on the investment in time and people to do it right make it worthwhile.
4. What question(s) do you wish end buyers would ask you about product safety/compliance but they never do?
What resources are you putting into keeping my brand secure and the products I buy from you safe and effective.
5. What has been the most impactful thing you have learned since joining the DAC?
We have learned educating most end buyers on the added value of a secure supply chain is very challenging and a process with a long horizon. While it’s a strong, compelling message, educating end buyers on the added value a comprehensive product integrity protocol provides to them is very difficult.