For iClick, Brand Safety Often Means Going Above And Beyond What Is Required
Founded in 2001, iClick manufactures a line of USB Flash drives, computer tech and accessories, mobile tech and accessories, and writing instruments. Known for its service, iClick has received the Counselor Distributor Choice Award for best customer service among USB suppliers for six consecutive years. Additionally, iClick was also honored with the Counselor Supplier of the Year Award in 2014.
With all the accolades, it’s no surprise to hear the company is growing. In 2017, iClick not only increased its physical factory footprint by five times and invested in capital equipment for increased production speed and capacity, but it also expanded overall headcount by 150% in production, creative, customer service and account management. Throughout this growth, iClick has continued to consistently deliver safe, high-quality, socially compliant and environmentally conscientious merchandise.
In this week’s Partners In Brand Safety conversation, we chat with Sarah Parsons, vice president of systems and customer experience, about how product safety and compliance have enabled them to scale and grow, even if that means going above and beyond what is required.
1. What does brand safety mean to you?
Sarah Parsons, iClickIt means being committed to providing our customers with high-quality products that are safe, that are manufactured in an ethical and socially responsible way, and that are compliant with legal and regulatory requirements. For us, it often means going above and beyond what is required.
2. How has QCA Accreditation benefitted/improved your company?
It has given our customers confidence that they can select iClick without worrying about product safety. It’s also helped us improve and document our business processes.
3. How confident were you in your compliance program prior to going through the QCA Accreditation program? (And did this opinion change after completing the program?)
Actually, I think we were a leader in the industry in terms of our testing protocols and social compliance. However, the QCA Accreditation process helped us codify documentation to support our practices.
4. What would you say to a fellow supplier that is on the fence about whether or not QCA Accreditation is worth the investment?
The QCA Accreditation process is well worth the effort. The value in documenting our procedures is far-reaching and has enabled us to scale and grow. Our customers know that we have invested extensive resources to ensure that we have products they can trust.
5. What’s the most common question(s) distributors ask about product safety/compliance?
Most of the time distributors need to meet the demands of the end users they serve, and so they often ask for social compliance audits or test reports. We are happy to oblige.