Partners In Brand Safety

Welcome to QCA’s “Partners In Brand Safety Blog,” where you will learn about what drives promotional products industry leaders, innovators, and pioneers of responsible sourcing. You will walk away with new ideas, new insights, and confidence in what you can accomplish with validated world-class processes determined to go above and beyond in the name of protecting brands. 


Reinforcing Reliability, Instilling Confidence

Consistently delivering safe, high-quality, socially compliant and environmentally conscientious merchandise may seem like a daunting task with such an extensive product line, but having a process in place, even if it’s rigorous, makes it easier.
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Investing In Brand Safety And Customer Relationships   

Going Above and Beyond and Then Some. When Prime Resources Corp. became a founding supplier of QCA back in 2008, Jill Rogoz, senior director of compliance and quality assurance, says the company went into the program with eyes wide open. They felt much was being done correctly within their...
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Building Long-Term, Mutually Beneficial Relationships

Founded in 1953 and headquartered in Dayton, Ohio, Shumsky/Boost Rewards is a WBENC-Certified Women’s Business Enterprise that holds more than 30 domestic and international patents in product development. With 65 years of experience, Shumsky excels at continual innovation in promotional products delivery, advanced technology platforms and superior management tools...
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Building Trust Through Compliance

Recognized for its distinctive collection of awards, bags, clocks, drinkware, eco-products, high-tech items, housewares, padfolios, pens, personal care products, recreation items, stationery, tools and watches, Logomark is one of the 14 founding companies that launched QCA a decade ago. In 2008, the conversation about being able to consistently deliver...
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Making Big Deals Happen

In 2003, two college seniors, Bret Bonnet and Michael Wenger, secured a loan from the Coleman Foundation of Chicago. They took this money and started a little online promotional products business called Quality Logo Products. Since then, the company has evolved into a $50 million operation with two offices,...
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Brand Safety: An Expectation From Our Clients

Established in 2001, Overture has grown from a small two-person boutique agency to one of the largest promotional products agencies with more than 125 employees. This tremendous growth can be attributed to continually investing in enterprise-level technology, offering a full suite of in-house services—warehousing, fulfillment, screen-printing, digital printing and...
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Building Consumer Confidence Keeps Us In Business

Since 1989, SnugZ has been committed to providing an exceptional customer experience and producing high-quality products for its customers. With beginnings in a humble, little attic in Utah, the company has grown from five to more than 450 employees. Its product line has grown as well. In addition to...
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Achieving Company Growth Through Compliance

Founded in 2001, iClick manufactures a line of USB Flash drives, computer tech and accessories, mobile tech and accessories, and writing instruments. Known for its service, iClick has received the Counselor Distributor Choice Award for best customer service among USB suppliers for six consecutive years. Additionally, iClick was also...
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Greater Industry Credibility Through Working Together

With 300 corporate service team members and 900 account executives working out of 17 regional sales offices in key corporate markets, HALO Branded Solutions services 40,000 clients each year. Supporting a national client base while consistently delivering safe, high-quality, socially compliant and environmentally conscientious merchandise takes focus, dedication and...

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Validating Core Values

Started in 1965 as Fey Industries, today’s Fey Promotional Products Group has achieved significant growth while remaining relevant throughout seasons of economic and societal changes. Rooted in family values, the third-generation family business still holds to founder John Fey’s desire of providing meaningful work for the local residents of...
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Seeking Continuous And Dynamic Improvement

Inspired by the pioneering spirit, active lifestyle and innovative nature of its Pacific Northwest roots, Cutter & Buck designs, manufactures and distributes premium, versatile apparel that meets the demands of an active lifestyle. With an expanding line of products for the golf, collegiate and professional sports, specialty retail and...
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There Is Considerable Work Yet To Be Done

While some in the industry think of themselves as promotional products distributors or perhaps promotional consultants, Blink Marketing considers themselves simply as marketers. Moreover, branded merchandise merely happens to be their medium of choice. Established in 2002 just outside of Nashville, Tennessee, Blink Marketing’s goal is to provide clients...
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Facilitating Growth Through Quality Control

Since launching in 1998, Chameleon Like, Inc. has been designing, manufacturing and marketing a contemporary range of stationery products, from journals and notebooks to binders, folders and other desk accessories. When entrepreneurs Pierre Martichoux and Emmanuel Marchand founded the company, they went against the trend, insisting on actually making...
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Brand Safety: It’s All About The Customer

As one of the largest suppliers in the promotional products industry, BIC Graphic offers a comprehensive product assortment from its BIC®, KOOZIE®, Atchison®, Triumph® and JAFFA® lines plus a number of retail brands such as myCharge®, Cool Gear®, HoMedics®, Cocoon® and Leatherman®. In addition to owning five manufacturing facilities...

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Brand Safety Is More Than Protecting Your Company Name

Brand safety can mean different things to different people depending on their company philosophy and unique business situations. However, in general terms, consistently delivering safe, high-quality, socially compliant and environmentally conscientious merchandise is at the foundation. In this week’s Partners In Brand Safety conversation, we chat with Christi...
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Demonstrating Leadership In Brand Safety Through Action

As a global company, Bensussen Deutsch & Associates, Inc. (BDA) provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship...
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Strengthening The Commitment To Brand Safety Through Compliance

Many companies that inquire about QCA Accreditation want to know if going through the compliance program will result in more sales. While this is a legit question, David Nicholson, president of Polyconcept North America (parent company to Bullet Line, Journal Books and Leed’s) says there are more significant considerations...
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Brand Safety Means Holding Our Company To The Highest Standards

Committing to brand safety takes dedication, persistence and time. For American Ad Bag, one of the initial challenges was the time required. However, this supplier, who has been manufacturing a line of reusable bags since 1992, believes that brand and product safety is of the utmost importance. So they...
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Brand Safety: A Commitment To People

The Image Group is a team of marketing and branding wizards committed to getting organizations seen and remembered—whatever it takes. With offerings including promotional products, creative design, website development and management, internal manufacturing, warehousing and fulfillment services, it takes more than a little magic to make it all...

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Accreditation Means Going The Extra Mile In The Name Of Brand Safety

For Hit Promotional Products, it is not possible to become a Top 10 promotional products industry supplier without going the extra mile. However, this above-and-beyond effort is more significant than customer service and product offerings. There’s an intangible, yet substantial, component that’s the backbone of the company’s philosophy: Brand...
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Brand Safety: A Powerful Marketing Tool To Increase Brand Awareness

What’s a powerful marketing tool to increase brand awareness? Those in the promotional products industry will naturally gravitate to branded merchandise. You may also think of social media, direct mail, advertising or PR. However, have you considered brand safety as a means to boost your brand and get noticed?...
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