Marketing and Sales Tools for Suppliers

In an increasingly competitive business environment where your clients and prospects are bombarded with marketing messages every day, standing out from the crowd and being heard has become increasingly difficult. As a result, sales and marketing communications and functions are becoming more integrated and strategic than ever.

The emergence of brand safety and responsible sourcing, in the modern era, has distributors, advertisers and media buyers perplexed and searching for answers. Brand safety encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of exposure are positive or negative is dependent upon the awareness of risks associated with each medium and the actions taken to mitigate the associated risk.

Branded merchandise provides an example of the most common form of advertising with logos. Nearly every organization uses branded merchandise in one way or another. Brand reputations are tied to these products and many advertisers are not aware of the potential pitfalls and risks associated with the medium. Fortunately, there are ways users of branded merchandise can protect themselves and your participation in QCA is the pinnacle of those options.

This page contains various forms of collateral to help our participating suppliers communicate a complicated and vital message more clearly and succinctly to industry distributors. Communicate that you are a brand safety leader and a protector of clients’ brand reputations.

Add your logo company and contact information to demonstrate your organization’s connection to and participation in the only non-profit, independent process verification organization in the promotional products industry.

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COLLATERAL

THE INDUSTRY STANDARD

 

 

THE COMPLIANCE JOURNEY

 

 

 

TRI-FOLD BROCHURES


VIDEOS

FIVE PILLARS OF COMPLIANCE

 

 ALIGNING VALUES AND PROTECTING BRAND REPUTATIONS

 

MAKING COMPLIANCE EASY FOR DISTRIBUTORS – PART 1

 

 MAKING COMPLIANCE EASY FOR DISTRIBUTORS – PART 2