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5 Pillars of Compliance - Video

 

In today’s competitive market, companies are expected to do more than simply deliver safe, quality products. It’s also their responsibility to be environmentally responsible and vigilant about the company and national security. Businesses that can prove these responsibilities gain a significant competitive advantage in the marketplace.

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Are Promo Industry Firms So Desperate...

Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?
Every July, Advertising Specialty Institute (ASI) publishes the annual State Of The Industry Report. The 2018 survey results reveal some very interesting and, quite frankly, disturbing facts about the state of product safety in the promotional products industry: It’s almost nonexistent.
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UnScripted Episode 162 QCA Certification

Industry educators Kirby Hasseman of Hasseman Marketing and Bill Petrie of PromoCorner, the leading digital marketing services provider to the promotional products industry discuss a variety of hot­-button industry topics in this weekly podcast. Kirby's review of the SkySprout Summit, QCA's program for distributors & decorators, keeping employees happy, the Promo Person of the Week, Fill in the Blank & more!

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QCA Launches Certification Program For Distributors And Decorators

Being accountable doesn’t only rest on the shoulders of suppliers. Our industry is about partnership; distributors and apparel decorators share in the responsibility of providing safe and responsibly sourced products. That’s why we’re expanding our services for distributors and decorators by introducing a Certification Program. This builds upon the existing Advocacy Council and allows distributors and decorators to further their commitment to brand safety and responsible sourcing. 

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Mitigating Risk: Foamworx Begins QCA Accreditation Process

Mitigating Risk: Foamworx Begins QCA Accreditation Process

Buying promotional products shouldn’t be a risky proposition. Unfortunately, it can be. That’s why Fortune 1000 corporations and local organizations alike are more concerned than ever before about costly mistakes in this competitive economy. These buyers know that one wrong purchase could expose them to nasty headlines with claims their branded merchandise was made by sweatshop labor or that poor product quality could even lead to a product recall. No matter the size of the company, these kinds of hits are damaging to the bottom line as well as to brand equity that takes years to build.

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White Paper - Brand Safety: More Than Digital Media

When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of exposure are positive or negative is dependent upon the awareness of risks associated with each medium and the actions taken to mitigate the associated risk. Focusing on digital media alone is short-sided and dangerous. 

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Making Compliance Easy For Distributors Video Part 1

 

Looking for ways to differentiate your company from the competition? Add some secret sauce to give you the extra edge? QCA helps promotional products distributors earn the respect and trust with clients by providing the framework to consistently and reliably manage the sourcing process from start to finish.

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United In Safety: Highlights From The ICPHSO Annual Meeting

 

Each year, the International Consumer Product Health and Safety Organization (ICPHSO) holds its Annual Meeting And Training Symposium, bringing together global health and safety professionals to participate in discussions that further enhance the safety of consumer products throughout the world.

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Brand Safety Is The New Standard

Wov-In Brands Applied For QCA Accreditation To Meet Customer Demands

As end buyers continue to demand brand safety through responsible sourcing, promotional products suppliers have an important decision to make: How will they meet the needs of distributors, and in turn their end-buyer customers, in terms of corporate social responsibility and product safety?

While there are corporate responsibility statements, self-managed compliance programs simply aren’t effective. It’s kind of like the popular New Year’s Resolution to get more exercise. There’s excitement with the setting of a new goal. In January, gyms are filled day and night with people lifting weights and logging miles. Posts flood social media with people sharing their progress.

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New Participation Model Expands Engagement And Involvement

Since QCA was founded in 2008, much has changed. There are more regulations, greater consumer awareness and increased pressure from brands to provide products that are safe and responsibly sourced.

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Future Buyers Will Be Change Agents For Tomorrow’s Businesses

Takeaways From ISM Direct Conference And How Corporate Social Responsibility Is A Driving Force Behind Changing Buyer Attitudes

Marketing, fleet, human resources and other indirect expenses—including promotional products—often don’t receive the same scrutiny as direct ones, even though these costs may comprise 50% of a company’s overall purchases.

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Getting In Touch With Higher Education Buyers

What You Must Know To Effectively Sell To This Market

Universities and colleges use branded merchandise across so many avenues—from gift and spirit stores to student recruiting, alumni groups, on-campus events, athletic events, advocacy efforts and more. As prolific as promotional products are around campuses, many of these higher-education marketers are not at all familiar with our industry’s supply chain.

To make it even more confusing, the collegiate structure makes it difficult to determine who owns the process since it encompasses everything from spirit shops, bookstores, alumni events, sports clubs, sports teams, advocacy events, departmental promotions, etc. However, one thing is certain; there are definitely many opportunities for educating these education marketers in terms of brand safety and responsible sourcing of their logoed goods.

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Mitigate Risk By Validating Quality Up Front

One Year Later, IKEA’s Tip-over Troubles Continue

A little over a year ago, the furniture retailer IKEA recalled 29 million dressers and chests from its MALM line following the deaths of seven children. According to the Consumer Product Safety Co, the IKEA products did not comply with the U.S. voluntary industry standard and thus posed a serious tip-over hazard.

IKEA offered consumers a full refund on the unsafe chests and dressers sold from 2002 through June 2016 as well as free wall anchoring kits. Three of the families whose children were killed took IKEA to court. IKEA agreed to settle all three wrongful death claims for the sum of $50 million plus donations to children’s charities.

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