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5 Pillars of Compliance - Video

 

In today’s competitive market, companies are expected to do more than simply deliver safe, quality products. It’s also their responsibility to be environmentally responsible and vigilant about the company and national security. Businesses that can prove these responsibilities gain a significant competitive advantage in the marketplace.

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Mitigating Risk: Foamworx Begins QCA Accreditation Process

Mitigating Risk: Foamworx Begins QCA Accreditation Process

Buying promotional products shouldn’t be a risky proposition. Unfortunately, it can be. That’s why Fortune 1000 corporations and local organizations alike are more concerned than ever before about costly mistakes in this competitive economy. These buyers know that one wrong purchase could expose them to nasty headlines with claims their branded merchandise was made by sweatshop labor or that poor product quality could even lead to a product recall. No matter the size of the company, these kinds of hits are damaging to the bottom line as well as to brand equity that takes years to build.

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White Paper - Brand Safety: More Than Digital Media

When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of exposure are positive or negative is dependent upon the awareness of risks associated with each medium and the actions taken to mitigate the associated risk. Focusing on digital media alone is short-sided and dangerous. 

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Making Compliance Easy For Distributors Video Part 1

 

Looking for ways to differentiate your company from the competition? Add some secret sauce to give you the extra edge? QCA helps promotional products distributors earn the respect and trust with clients by providing the framework to consistently and reliably manage the sourcing process from start to finish.

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Brand Safety Is The New Standard

Wov-In Brands Applied For QCA Accreditation To Meet Customer Demands

As end buyers continue to demand brand safety through responsible sourcing, promotional products suppliers have an important decision to make: How will they meet the needs of distributors, and in turn their end-buyer customers, in terms of corporate social responsibility and product safety?

While there are corporate responsibility statements, self-managed compliance programs simply aren’t effective. It’s kind of like the popular New Year’s Resolution to get more exercise. There’s excitement with the setting of a new goal. In January, gyms are filled day and night with people lifting weights and logging miles. Posts flood social media with people sharing their progress.

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New Participation Model Expands Engagement And Involvement

Since QCA was founded in 2008, much has changed. There are more regulations, greater consumer awareness and increased pressure from brands to provide products that are safe and responsibly sourced.

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Future Buyers Will Be Change Agents For Tomorrow’s Businesses

Takeaways From ISM Direct Conference And How Corporate Social Responsibility Is A Driving Force Behind Changing Buyer Attitudes

Marketing, fleet, human resources and other indirect expenses—including promotional products—often don’t receive the same scrutiny as direct ones, even though these costs may comprise 50% of a company’s overall purchases.

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Getting In Touch With Higher Education Buyers

What You Must Know To Effectively Sell To This Market

Universities and colleges use branded merchandise across so many avenues—from gift and spirit stores to student recruiting, alumni groups, on-campus events, athletic events, advocacy efforts and more. As prolific as promotional products are around campuses, many of these higher-education marketers are not at all familiar with our industry’s supply chain.

To make it even more confusing, the collegiate structure makes it difficult to determine who owns the process since it encompasses everything from spirit shops, bookstores, alumni events, sports clubs, sports teams, advocacy events, departmental promotions, etc. However, one thing is certain; there are definitely many opportunities for educating these education marketers in terms of brand safety and responsible sourcing of their logoed goods.

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