Filtered by tag: Corporate Responsibility Remove Filter

5 Pillars of Compliance - Video

 

In today’s competitive market, companies are expected to do more than simply deliver safe, quality products. It’s also their responsibility to be environmentally responsible and vigilant about the company and national security. Businesses that can prove these responsibilities gain a significant competitive advantage in the marketplace.

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Making Compliance Easy For Distributors Video Part 2

 

One of the biggest challenges distributors face around responsible sourcing and compliance is speed. With so many moving parts, it’s critical to have a list of trusted and verified suppliers that can deliver products that meet buyers demands for social and corporate responsibility. 

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Are Promo Industry Firms So Desperate...

Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?
Every July, Advertising Specialty Institute (ASI) publishes the annual State Of The Industry Report. The 2018 survey results reveal some very interesting and, quite frankly, disturbing facts about the state of product safety in the promotional products industry: It’s almost nonexistent.
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How To Take Safety To The Next Level

Delivering Marketing Joy - Episode #251 
Kirby Hasseman talks with QCA about taking safety to the next level. Kirby is the author of Delivering Marketing Joy (a book about better promo!). He is dedicated to personal development and building the integrity of the promotional industry. View...

What is in your branded promotional products?

 

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UnScripted Episode 162 QCA Certification

Industry educators Kirby Hasseman of Hasseman Marketing and Bill Petrie of PromoCorner, the leading digital marketing services provider to the promotional products industry discuss a variety of hot­-button industry topics in this weekly podcast. Kirby's review of the SkySprout Summit, QCA's program for distributors & decorators, keeping employees happy, the Promo Person of the Week, Fill in the Blank & more!

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QCA Launches Certification Program For Distributors And Decorators

Being accountable doesn’t only rest on the shoulders of suppliers. Our industry is about partnership; distributors and apparel decorators share in the responsibility of providing safe and responsibly sourced products. That’s why we’re expanding our services for distributors and decorators by introducing a Certification Program. This builds upon the existing Advocacy Council and allows distributors and decorators to further their commitment to brand safety and responsible sourcing. 

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Mitigating Risk: Foamworx Begins QCA Accreditation Process

Mitigating Risk: Foamworx Begins QCA Accreditation Process

Buying promotional products shouldn’t be a risky proposition. Unfortunately, it can be. That’s why Fortune 1000 corporations and local organizations alike are more concerned than ever before about costly mistakes in this competitive economy. These buyers know that one wrong purchase could expose them to nasty headlines with claims their branded merchandise was made by sweatshop labor or that poor product quality could even lead to a product recall. No matter the size of the company, these kinds of hits are damaging to the bottom line as well as to brand equity that takes years to build.

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White Paper - Brand Safety: More Than Digital Media

When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of exposure are positive or negative is dependent upon the awareness of risks associated with each medium and the actions taken to mitigate the associated risk. Focusing on digital media alone is short-sided and dangerous. 

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Protecting Your Brand - Video

 

Companies spend significant time, effort, money and resources on building their brands. Upholding this brand reputation is of critical importance, yet it can all be undone through a small purchase of a seemingly innocuous, inexpensive item: The promotional product.

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