How To Take Safety To The Next Level

Delivering Marketing Joy - Episode #251 
Kirby Hasseman talks with QCA about taking safety to the next level. Kirby is the author of Delivering Marketing Joy (a book about better promo!). He is dedicated to personal development and building the integrity of the promotional industry. View...

What is in your branded promotional products?

 

Read More

UnScripted Episode 162 QCA Certification

Industry educators Kirby Hasseman of Hasseman Marketing and Bill Petrie of PromoCorner, the leading digital marketing services provider to the promotional products industry discuss a variety of hot­-button industry topics in this weekly podcast. Kirby's review of the SkySprout Summit, QCA's program for distributors & decorators, keeping employees happy, the Promo Person of the Week, Fill in the Blank & more!

Read More

QCA Launches Certification Program For Distributors And Decorators

Being accountable doesn’t only rest on the shoulders of suppliers. Our industry is about partnership; distributors and apparel decorators share in the responsibility of providing safe and responsibly sourced products. That’s why we’re expanding our services for distributors and decorators by introducing a Certification Program. This builds upon the existing Advocacy Council and allows distributors and decorators to further their commitment to brand safety and responsible sourcing. 

Read More

Mitigating Risk: Foamworx Begins QCA Accreditation Process

Mitigating Risk: Foamworx Begins QCA Accreditation Process

Buying promotional products shouldn’t be a risky proposition. Unfortunately, it can be. That’s why Fortune 1000 corporations and local organizations alike are more concerned than ever before about costly mistakes in this competitive economy. These buyers know that one wrong purchase could expose them to nasty headlines with claims their branded merchandise was made by sweatshop labor or that poor product quality could even lead to a product recall. No matter the size of the company, these kinds of hits are damaging to the bottom line as well as to brand equity that takes years to build.

Read More

Value of Affiliation - Video

 

What’s the value of affiliating with QCA as an Advocate or Certified distributor? It’s all about differentiation.

Read More

QCA Welcomes Brand Affiliates

When QCA debuted its new participation model earlier this year, the goal was clear - revitalize the organization by being more engaging and inclusive with distributors and end buyers (the users of promotional products) while keeping the overall mission and standards of the Accreditation Program for suppliers intact.

Read More

White Paper - Brand Safety: More Than Digital Media

When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of exposure are positive or negative is dependent upon the awareness of risks associated with each medium and the actions taken to mitigate the associated risk. Focusing on digital media alone is short-sided and dangerous. 

Read More

Protecting Your Brand - Video

 

Companies spend significant time, effort, money and resources on building their brands. Upholding this brand reputation is of critical importance, yet it can all be undone through a small purchase of a seemingly innocuous, inexpensive item: The promotional product.

Read More

Why Brand Safety Is Smart Business Promo Marketing Podcast

Buyer habits are changing in a lot of different ways, but one of the biggest shifts is the growing demand for safe, sustainable and ethically sourced promotional products. Tim Brown, executive director, operations for Quality Certification Alliance, joined the show to tell us why those things matter to modern promo buyers and how brand safety represents a big opportunity for promo businesses, while giving some real-life worst-case scenarios of compliance gone wrong.

Read More

Signet, Inc. Returns To QCA’s Advocacy Council

While suppliers have much accountability when it comes to product safety and social responsibility, distributors also play an integral role by connecting end buyers with products that not only support their brand but also protect it. When the Distributor Advocacy Council (DAC) was created in May 2012, the purpose was to give distributors the opportunity to formally commit to meeting the higher product safety and compliance standards of Fortune 1000 companies through partnering with QCA Accredited Suppliers. While the goal was to strengthen relationships between Accredited Suppliers and distributors (which it did), there weren’t enough opportunities for distributors to truly participate in the larger conversation around brand safety.

Read More

Making Compliance Easy For Distributors Video Part 1

 

Looking for ways to differentiate your company from the competition? Add some secret sauce to give you the extra edge? QCA helps promotional products distributors earn the respect and trust with clients by providing the framework to consistently and reliably manage the sourcing process from start to finish.

Read More

United In Safety: Highlights From The ICPHSO Annual Meeting

 

Each year, the International Consumer Product Health and Safety Organization (ICPHSO) holds its Annual Meeting And Training Symposium, bringing together global health and safety professionals to participate in discussions that further enhance the safety of consumer products throughout the world.

Read More

Rebranding Complete

 

Check Out The Redesigned Logo, Website & Blog 

Back in January, we debuted a new participation model in an effort to expand engagement and involvement. As a part of our overall organizational revitalization plan, we’ve also completed a rebranding initiative by redesigning not only our logo but also the website and blog to deliver easier navigation, overall better user experience and more robust content.

Read More

Building A Business, Ethically

By Participating In The Distributor Advocacy Council, Ethical Swag Solidifies Its Commitment To Corporate Responsibility

Some people go to work to collect a paycheck; others want to make a difference. Tara Milburn and the team at Ethical Swag, Inc. are the latter. Founded on March 1, 2018, with the intention of only providing socially compliant, safe, high-quality and environmentally conscientious branded merchandise, Ethical Swag is exceptionally focused on clients who demand to know the background of the products that bear their brand.

“When an organization puts their logo on a product, it says something about who they are and what they believe in. It is a physical connection to their brand and their customers,” Tara explains. “Understanding the story behind those products helps to protect our clients with their most valuable asset—their brand! It can take years to build and minutes to destroy unless we take the necessary precautions.”

Read More

Brand Safety Is The New Standard

Wov-In Brands Applied For QCA Accreditation To Meet Customer Demands

As end buyers continue to demand brand safety through responsible sourcing, promotional products suppliers have an important decision to make: How will they meet the needs of distributors, and in turn their end-buyer customers, in terms of corporate social responsibility and product safety?

While there are corporate responsibility statements, self-managed compliance programs simply aren’t effective. It’s kind of like the popular New Year’s Resolution to get more exercise. There’s excitement with the setting of a new goal. In January, gyms are filled day and night with people lifting weights and logging miles. Posts flood social media with people sharing their progress.

Read More

Undoing Commodity Damage

How You Can Help Procurement Professionals Focus On Value Not Price

Salespeople and procurement professionals tend to be diametrically opposed. Salespeople want to maximize profit and procurement officers want to minimize price. The result has been the commoditization of many promotional products—everything from drinkware, apparel, tech products and even rubber duckies. Because of the price pressures, our industry has responded by importing more and more cheap goods to meet the growing demand.

While these procurement pros have received what they asked for, there’s also been a host of unintended consequences: Products that contain harmful chemicals, are not ethically made nor manufactured in an environmentally friendly manner. For Fortune 1,000 companies, these are critical issues that can seriously damage their brand reputations.

Read More

New Participation Model Expands Engagement And Involvement

Since QCA was founded in 2008, much has changed. There are more regulations, greater consumer awareness and increased pressure from brands to provide products that are safe and responsibly sourced.

Read More

Future Buyers Will Be Change Agents For Tomorrow’s Businesses

Takeaways From ISM Direct Conference And How Corporate Social Responsibility Is A Driving Force Behind Changing Buyer Attitudes

Marketing, fleet, human resources and other indirect expenses—including promotional products—often don’t receive the same scrutiny as direct ones, even though these costs may comprise 50% of a company’s overall purchases.

Read More

Getting In Touch With Higher Education Buyers

What You Must Know To Effectively Sell To This Market

Universities and colleges use branded merchandise across so many avenues—from gift and spirit stores to student recruiting, alumni groups, on-campus events, athletic events, advocacy efforts and more. As prolific as promotional products are around campuses, many of these higher-education marketers are not at all familiar with our industry’s supply chain.

To make it even more confusing, the collegiate structure makes it difficult to determine who owns the process since it encompasses everything from spirit shops, bookstores, alumni events, sports clubs, sports teams, advocacy events, departmental promotions, etc. However, one thing is certain; there are definitely many opportunities for educating these education marketers in terms of brand safety and responsible sourcing of their logoed goods.

Read More