Whether you are a compliance or production professional, a sales or marketing professional, or CEO, QCA education and training provides the extra edge to succeed in today highly competitive and over-regulated market. Education and training offered by QCA is designed to accomplish two objectives:
- Keep participating organizations abreast of the latest compliance and regulatory challenges
- Share tips and tools that can be used by participating companies to advertise and promote their achievements and involvement with the promotional product industry’s only validated, brand safety and responsible sourcing solution.
In today’s highly competitive and regulated market, QCA education and training provides participating companies with the educational tools and resources necessary to be successful.
This is where you can find the resources you need to generate the maximum awareness for your QCA status in addition to staying on top of the latest compliance issues. QCA education and training sessions provide opportunities to learn from your peers, subject matter experts and your partners at QCA.
MARKETING BRAND SAFETY & RESPONSIBLE SOURCING
Communicating the Value of Brand
Unsafe products cause risk to everyone. It is not just physical risk, but reputational risk that is on the line. Creating, selling or giving away unsafe promotional marketing products affects everyone’s brand reputation, client relationships and trust throughout the chain. Our goal, through this webinar, is to help you to instead cement relationships, build trust and value and eventually long-term, profitable and loyal clients through understanding how to communicate the value of safety and safe products.
Creating Demand for Brand Safety
Through-partner marketing is an emerging trend in the marketing and advertising space which is aimed at enabling partners to easily access and use a business partner’s marketing materials as well as integrate the collateral easily into their own marketing efforts. This session is designed to give a brief overview of how QCA and participating QCA companies can help each other drive lead generation and sales by working together to promote a shared message and providing easy access to QCA collateral and tools.
Increase Sales By Leveraging Your QCA Affiliation
As a QCA participating company, you have a clear market differentiator in an industry full of sameness. This session is designed to provide high-level tips for how participants can utilize your QCA involvement to create awareness and grow sales.