Brand Safety Clinic

David Clifton To Speak At ProcureCon 2019

ProcureCon 2019

You know QCA as the only coalition dedicated to ensuring accountability and independent validation of corporate responsibility throughout the promotional product industry’s supply chain. But what you may not know is that part of our mission includes sharing the value of branded merchandise with end buyers and educating them on how to better work with their distributor partners to ensure brand safety and responsible sourcing.

David CliftonSo when we were invited to speak at ProcureCon Marketing 2019, the only dedicated marketing procurement and sourcing event in North America, we jumped at the chance. David Clifton, chief marketing officer for QCA Accredited Supplier alphabroder and president of the QCA Board of Directors, is joining an esteemed panel to discuss “Cleaning Up The Marketing Supply Chain: Tools You Need For Brand Safety.” 

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QCA Certification: Shumsky/Boost Engagement Is Taking Every Opportunity To Protect Clients’ Brands

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Whether in the headlines of major publications or on the websites of the world’s best-known brands, corporate social responsibility is front and center. Not only is this responsibility built into the products and services these brands offer, these same stringent compliance standards are becoming mandatory for any branded merchandise used to support their brands.

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Examining Procedures With A New Lens: BDA Begins QCA Certification Process

Examining Procedures With A New Lens: BDA Begins QCA Certification Process 

More and more organizations are implementing corporate responsibility programs into the products and services they offer—and these same stringent compliance standards are becoming mandatory for any branded merchandise used to support their brands. 

In order to continue meeting buyer demands for brand safety and responsible sourcing, Woodinville, Washington-based Bensussen Deutsch & Associates, LLC (BDA) has applied to participate in the QCA Compliance Certification Program. 

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QCA Partners With PromoPulse To Create Custom Social Feeds

PromoPulse with handshake

Want to stay up-to-date with what’s going on in the promotional products industry but there’s just so much noise in your social feeds? There’s got to be an easier way.

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5 Pillars of Compliance - Video

 

In today’s competitive market, companies are expected to do more than simply deliver safe, quality products. It’s also their responsibility to be environmentally responsible and vigilant about the company and national security. Businesses that can prove these responsibilities gain a significant competitive advantage in the marketplace.

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Making Compliance Easy For Distributors Video Part 2

 

One of the biggest challenges distributors face around responsible sourcing and compliance is speed. With so many moving parts, it’s critical to have a list of trusted and verified suppliers that can deliver products that meet buyers demands for social and corporate responsibility. 

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Are Promo Industry Firms So Desperate...

Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?
Every July, Advertising Specialty Institute (ASI) publishes the annual State Of The Industry Report. The 2018 survey results reveal some very interesting and, quite frankly, disturbing facts about the state of product safety in the promotional products industry: It’s almost nonexistent.
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How To Take Safety To The Next Level

Delivering Marketing Joy - Episode #251 
Kirby Hasseman talks with QCA about taking safety to the next level. Kirby is the author of Delivering Marketing Joy (a book about better promo!). He is dedicated to personal development and building the integrity of the promotional industry. View...

What is in your branded promotional products?

 

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UnScripted Episode 162 QCA Certification

Industry educators Kirby Hasseman of Hasseman Marketing and Bill Petrie of PromoCorner, the leading digital marketing services provider to the promotional products industry discuss a variety of hot­-button industry topics in this weekly podcast. Kirby's review of the SkySprout Summit, QCA's program for distributors & decorators, keeping employees happy, the Promo Person of the Week, Fill in the Blank & more!

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QCA Launches Certification Program For Distributors And Decorators

Being accountable doesn’t only rest on the shoulders of suppliers. Our industry is about partnership; distributors and apparel decorators share in the responsibility of providing safe and responsibly sourced products. That’s why we’re expanding our services for distributors and decorators by introducing a Certification Program. This builds upon the existing Advocacy Council and allows distributors and decorators to further their commitment to brand safety and responsible sourcing. 

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Mitigating Risk: Foamworx Begins QCA Accreditation Process

Mitigating Risk: Foamworx Begins QCA Accreditation Process

Buying promotional products shouldn’t be a risky proposition. Unfortunately, it can be. That’s why Fortune 1000 corporations and local organizations alike are more concerned than ever before about costly mistakes in this competitive economy. These buyers know that one wrong purchase could expose them to nasty headlines with claims their branded merchandise was made by sweatshop labor or that poor product quality could even lead to a product recall. No matter the size of the company, these kinds of hits are damaging to the bottom line as well as to brand equity that takes years to build.

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Value of Affiliation - Video

 

What’s the value of affiliating with QCA as an Advocate or Certified distributor? It’s all about differentiation.

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QCA Welcomes Brand Affiliates

When QCA debuted its new participation model earlier this year, the goal was clear - revitalize the organization by being more engaging and inclusive with distributors and end buyers (the users of promotional products) while keeping the overall mission and standards of the Accreditation Program for suppliers intact.

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White Paper - Brand Safety: More Than Digital Media

When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of exposure are positive or negative is dependent upon the awareness of risks associated with each medium and the actions taken to mitigate the associated risk. Focusing on digital media alone is short-sided and dangerous. 

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Protecting Your Brand - Video

 

Companies spend significant time, effort, money and resources on building their brands. Upholding this brand reputation is of critical importance, yet it can all be undone through a small purchase of a seemingly innocuous, inexpensive item: The promotional product.

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Why Brand Safety Is Smart Business Promo Marketing Podcast

Buyer habits are changing in a lot of different ways, but one of the biggest shifts is the growing demand for safe, sustainable and ethically sourced promotional products. Tim Brown, executive director, operations for Quality Certification Alliance, joined the show to tell us why those things matter to modern promo buyers and how brand safety represents a big opportunity for promo businesses, while giving some real-life worst-case scenarios of compliance gone wrong.

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Signet, Inc. Returns To QCA’s Advocacy Council

While suppliers have much accountability when it comes to product safety and social responsibility, distributors also play an integral role by connecting end buyers with products that not only support their brand but also protect it. When the Distributor Advocacy Council (DAC) was created in May 2012, the purpose was to give distributors the opportunity to formally commit to meeting the higher product safety and compliance standards of Fortune 1000 companies through partnering with QCA Accredited Suppliers. While the goal was to strengthen relationships between Accredited Suppliers and distributors (which it did), there weren’t enough opportunities for distributors to truly participate in the larger conversation around brand safety.

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Making Compliance Easy For Distributors Video Part 1

 

Looking for ways to differentiate your company from the competition? Add some secret sauce to give you the extra edge? QCA helps promotional products distributors earn the respect and trust with clients by providing the framework to consistently and reliably manage the sourcing process from start to finish.

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United In Safety: Highlights From The ICPHSO Annual Meeting

 

Each year, the International Consumer Product Health and Safety Organization (ICPHSO) holds its Annual Meeting And Training Symposium, bringing together global health and safety professionals to participate in discussions that further enhance the safety of consumer products throughout the world.

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