Industry News

Associations Now: The Case For Responsibly Sourced Branded Merchandise

Last month, the American Association of Advertising Agencies announced the launch of a new brand safety initiative to create a process for flagging instances of ads appearing in an environment that the advertiser might find undesirable, notifying ad agencies, and investigating what happened. These brand safety concerns were echoed in a recently released Quality Certification Alliance whitepaper…

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PPB Magazine: Guest Viewpoint: From Best Practices To Industry Standards

Compliance with manufacturing standards continues to be a hot topic for the promotional products industry. It is regularly on the agenda at industry-sponsored training and education forums and written about by our industry media. As the industry’s first and only third-party validated compliance accreditation organization, the Quality Certification Alliance (QCA) frequently receives inquiries from industry professionals concerned about standards, standards-development bodies and industry self-regulation. Confusion and misunderstandings often reside at the core of these questions.

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Product Safety Letter: New Solutions for Identifying Emerging Risks 2017

Companies that make and sell products, and the agencies that regulate them, are inundated with massive amounts of data received from a wide variety of sources. Whether the data come from a company’s customer service department or from postings on social media, the voluminous amount of data has become an overwhelming task to manage.

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PPB Magazine: Why QCA May Be The Right Choice For Both Suppliers And Distributors

While selling has never been an easy profession, currently it’s more challenging than ever for a variety of reasons. Good salespeople connect with customers, earn their trust, deliver value to them and continue to nurture the relationship driving long-term account value.

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