Industry News

Promo Marketing: Speaking of Brand Safety: Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?

Every July, Advertising Specialty Institute (ASI) publishes the annual State Of The Industry Report. The 2018 survey results reveal some very interesting and, quite frankly, disturbing facts about the state of product safety in the promotional products industry: It’s almost nonexistent.

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Printwear Magazine: Report: Apparel Industry Commitment to Sustainability Lukewarm

Green America recently shared a report "Toxic Textiles" that scores apparel companies on their commitment to eco-consciousness and ethicality. The results were mixed across fourteen major apparel clothing companies.

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Advertising Specialty Institute: SOI 2019: Product Safety: Concern & Responsibility

Promo firms recognize the need for more awareness, but is that enough? More than one-third of suppliers didn’t spend any money on product safety measures in 2018. Looking ahead, the vast majority of suppliers don’t plan to boost product safety spending in 2019.

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NonProfitPRO: 5 Pillars of NonProfit Brand Safety

Nonprofits and organizations with missions to improve the quality of life for a group of constituents or right the wrongs of injustice have a greater responsibility to ensure that their marketing mediums align with their values. Promoting these kinds of causes with irresponsibly sourced branded merchandise that could potentially cause physical harm, induce sickness or violate human rights goes against the very reasons nonprofit organizations exist...

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Target Marketing Magazine: 5 Methods to Protect Your Brand Reputation During Promotional Campaigns

How do you protect your brand reputation? One way is to do your due diligence, even when purchasing promotional products to market your brand. Here are the five pillars of brand safety when marketing with promotional products.

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Promo Marketing: Speaking of Brand Safety: Rationalizing Your Way Out of Responsible Promo Sourcing

To justify taking the easy way out and not having the harder, more educational conversations with their customers, both suppliers and distributors tell themselves all kinds of lies: “My customers aren’t asking for it,” “My competitors aren’t doing it,” “It’s too expensive” and “No one has been caught.” What they may not realize is that these lies are costing them business...

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AMA Marketing News: Choosing The Right Promotional Products For Your Brand

Promotional products might be an environmental nightmare, but they're also effective. What's an ethical marketer to do? Tread lightly and choose wisely.

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Promo Marketing: Speaking of Brand Safety: Promo Buyers’ Expectations: Can You Meet Their New Demands?

Gone are the days that distributors and their end buyers accept a supplier’s word that its products are socially compliant, safe, of high quality and environmentally conscious. Promo buyers are demanding verification throughout the entire supply chain to prove the promotional products they purchase will enhance—and not harm—their brands.

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Promo Marketing: ‘Cheap Swag’: How the Promo Industry Is Fighting a Decades-Old Perception Problem That Just Won’t Quit

The promotional products industry has come a long way from the days of cheap giveaways, the proverbial “trinkets and trash.” The best companies have put the focus on value, quality and responsible sourcing, helping the industry to a record-breaking $23.3 billion in 2017 revenue. So why can’t it shake the nagging perception that it sells mostly cheap swag—and why does it matter?

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