QCA logos are limited to use by participating companies in good standing ONLY. Advocate Participants may use the Corporation’s “Advocate” logo as approved by the Board.
The QCA logo is a process seal of approval. The QCA brand may not be used in any manner that would imply product certifications or guarantees. Under no circumstances is the QCA logo to be placed on products or product packaging.
The lockup consists of the participant’s logo first, a pipe, then the QCA logo. distance between the logos and pipe are determined by the logo that has the bigger clear-space.
- Never remove any part of the logo.
- The logo should never be compressed, skewed, warped or twisted.
- Do not change the proportions of any part of the logo.
- Do not change the colors of any part of the logo.
QCA brand usage is limited to participating companies and specific seals are determined by participation category. All participating companies are required to sign a Brand Usage Agreement and all use of the QCA brand requires prior written approval from QCA.
Brand Usage Agreement
Use of the QCA brand in any company communication materials including, but not limited to, advertisements, press releases, printed catalogs, flyers or electronic vehicles implies the company using the brand has successfully met the requirements for their specific participation category. Any company using QCA logos or copy that has not been approved by QCA or used after terminated participation in QCA puts the entire organization, its participants, and standards of QCA at great risk of losing credibility and jeopardizes the long term success of the QCA. Any accrediting/certifying bodies are only as credible as their weakest participant. Due to the severe implications of such misuse, the penalties for such are equally as severe and are described below:
QCA Brand Misuse – First Offense:
A first offense will result in a recall of all materials with unauthorized logo use as well as a clarifying advertisement from QCA in the same vehicle – both at the expense of the offending company, QCA board censure of offending organization and up to a $5,000 fine. A first offense may also result in offending company being expelled from QCA and forfeiting all membership and certification payments to date.
QCA Brand Misuse – Second Offense:
A second offense will result in a recall of all materials with unauthorized logo use at the expense of the offending company, QCA Board censure of offending organization and up to a $15,000 fine. A second offense will also trigger a QCA Board vote to expel offending company from QCA with a corresponding press release to all industry or client parties to that effect. Expulsion of the organization will also result in organization forfeiting all QCA payments to date.