White Paper – Brand Safety: More Than Digital Media

White Paper – Brand Safety: More Than Digital Media

When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of...

Knowledge Series White Papers

QCA DISTRIBUTOR COMPLIANCE PROGRAM PRIMER In an industry where key customers are household names seeking to promote their corporate brand with promotional products that embody their corporate principles, a Distributor’s compliance processes are these consumer-facing...

Brand Safety: More Than Digital Media

The emergence of brand safety in digital marketing has advertisers and media buyers perplexed and searching for answers. On the one hand, digital media advertising is on the rise. On the other hand, there is a legitimate concern for challenges posed by ads that appear...
Social Compliance

Social Compliance

When you think product safety and compliance, you likely first think about the processes used to make those products, and the facilities in which those products are made. But the human element- the people who make the products-is why the QCA Accreditation process also...