‘Cheap Swag’: How the Promo Industry Is Fighting a Decades-Old Perception Problem That Just Won’t Quit

The promotional products industry has come a long way from the days of cheap giveaways, the proverbial “trinkets and trash.” The best companies have put the focus on value, quality and responsible sourcing, helping the industry to a record-breaking $23.3 billion in 2017 revenue.

So why can’t it shake the nagging perception that it sells mostly cheap swag—and why does it matter?
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Guest Viewpoint: From Best Practices To Industry Standards

Compliance with manufacturing standards continues to be a hot topic for the promotional products industry. It is regularly on the agenda at industry-sponsored training and education forums and written about by our industry media.

As the industry’s first and only third-party validated compliance accreditation organization, the Quality Certification Alliance (QCA) frequently receives inquiries from industry professionals concerned about standards, standards-development bodies and industry self-regulation. Confusion and misunderstandings often reside at the core of these questions.
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The Case For Responsibly Sourced Branded Merchandise

Last month, the American Association of Advertising Agencies announced the launch of a new brand safety initiative to create a process for flagging instances of ads appearing in an environment that the advertiser might find undesirable, notifying ad agencies, and investigating what happened.

These brand safety concerns were echoed in a recently released Quality Certification Alliance whitepaper
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New Solutions for Identifying Emerging Risks 2017

Companies that make and sell products, and the agencies that regulate them, are inundated with massive amounts of data received from a wide variety of sources. Whether the data come from a company’s customer service department or from postings on social media, the voluminous amount of data has become an overwhelming task to manage.
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Promo Marketing Responsibility Issue 2012

Collaborating For Compliance–And Industry-Wide Change

What began as a legislative requirement has changed the way the promotional products industry does business.

 Collaborating For Compliance


Promo Marketing Responsibility Issue 2012

Getting Inked

To manufacture a safe and compliant product, all components of the product must be tested–down to the last drop of ink.

Getting Inked


Promowear Magazine November/December 2009

Sea Of Change

The CPSIA is the first wave of regulations to hit the promotional products industry–but it won’t be the last.

2009-12 CPSIA Feature For Promowear