Prime Line® Launches New All Encompassing primeline.com — Site Includes All Jetline Items

Bridgeport, Conn. (May 2, 2018) – Prime Line® launched a new, expanded Primeline.com website where visitors can find all Prime Line and Jetline items and utilize functionality such as check order status, real time inventory lookup, social media sharing, and a freight estimator for U.S. and Canada.   The site also features rapid loading speed, improved navigation and filtering, Canadian and overseas pricing, access to tracking numbers, a streamlined decoration interface, and responsive design that enhances the mobile user experience.   Primeline.com utilizes a streamlined design with dropdown navigation menus enabling users to get answers quickly and easily. Filters on search results pages allow users to narrow a search by category, price, theme and color. Product detail pages feature large images with a zoom feature on the main image and links to product videos.   “Our new consolidated website delivers a far superior user experience when compared with our previous site,” said Jeff Lederer, President of Prime Line, alphabroder’s hard goods division. “It offers more products, more ideas, more options and significantly enhanced functionality.”   Prime Line recently redirected the URL for its Jetline website to Primeline.com. Anyone with login credentials for Jetlinepromo.com can use the same credentials for Primeline.com. Any user who has already registered at Primeline.com should continue to use those credentials. Prime Line is participating in Promo Standards, an API web service that is becoming the EDI standard for the promotional products industry. Distributors who register with Promo Standards can access from Prime Line’s live feed for inventory and order status as well as receive order shipping notifications.   On May 1, the company merged Jetline’s social media pages with Prime Line’s. Distributors are encouraged to like and follow Prime Line on all social media platforms to continue receiving product news and information on the Jetline product line in addition to Prime’s.   In December, 2017, Prime Line merged with alphabroder. A founding member of the Quality Certification Alliance (QCA), Prime has been a leading promotional products industry supplier since 1980 and is headquartered in Bridgeport, Connecticut. For more information about Prime Line, visit Primeline.com.   About alphabroder®: Founded in 1919, alphabroder is North America’s largest distributor of trade, private label and retail apparel brands and merchandise to the promotional products marketplace. alphabroder offers more than 40 brands including a broad selection of retail and trade brands such as Under Armour, Bella+Canvas, Next Level, Threadfast, Adidas,...

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QCA Elects David Clifton As New Board Of Directors President

David Clifton, Chief Marketing Officer, at alphabroder a QCA Founding and Accredited Supplier has assumed the leadership role of QCA’s Board of Directors.   CHICAGO, ILLINOIS (January 15, 2018) – The Quality Certification Alliance (QCA) announced that David Clifton has been appointed to serve as board president, succeeding Larry Whitney of Polyconcept. Mr. Whitney will remain on the board and continue to serve on the organization’s compliance committee.   “On behalf of the Board I would like to thank Larry for his dedication to the organization as board president for the last two years,” said Tim Brown, MAS, executive director – operations of QCA. “He deserves recognition for what he has accomplished in the role, and we are pleased that David has agreed to take on this additional responsibility of leading the organization forward as we embark on new campaigns to increase end-buyer brand safety awareness,” continued Brown.   Clifton has served on the QCA Board since 2013, previously serving on QCA’s Distributor Advocacy Council (DAC) committee and currently serving on the marketing committee.   In 2017, QCA shifted its marketing focus towards creating brand safety awareness among end-buyers of promotional products. Clifton’s marketing background will help position QCA for increased visibility and acceptance both inside and outside of the industry.   Clifton commented, “I am honored to have been elected to serve as President of the QCA Board of Directors. QCA’s focus on driving brand safety through responsible sourcing is central to the sustained growth and expansion of our industry.”   QCA honored Mr. Whitney with their President’s Award.   # # #       About QCA: Quality Certification Alliance is an independent, accreditation organization whose mission is to elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially compliant and environmentally conscientious merchandise. QCA Accreditation is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness by QCA Accredited companies, the promotional products industry and end-user clients.   Tim Brown, MAS is QCA’s executive director – operations. D E (Denise) Fenton serves as executive director – compliance.   For more information about QCA Accreditation and to inquire about the process and benefits received, e-mail tbrown@qcalliance.org.   For more information...

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Accredited Companies Join Together To Create “One-Stop-Shop”

Today we are announcing the joining of two great companies and teams: alphabroder and Prime Line®. This announcement marks more than just two companies coming together, it marks a first for our industry – the first and only true ‘one-stop-shop’ – raising the bar on service, convenience and solutions. The driving force behind this union was YOU – our Customers. We listened and you asked for something simple, convenient and comprehensive – a complete solution. The quality of the Prime Line Team and their corporate culture, which is firmly grounded in family values, were two of the key drivers of this acquisition. There is tremendous value in the experience and tenure of the Prime Line Management Team. Their longevity brings a high level of predictability to the business which is essential to delivering the Ultimate Customer Experience. The Prime Line Team also brings a proven track record of driving successful company integrations. And both companies know the key to a successful integration is ensuring there is no disruption to our Customers’ businesses. To that point, as we began to discuss plans around developing our unified offerings, both companies agreed that we would place one priority above all else: Continue to deliver the highest level of service to all of our Customers. This is the ‘golden rule’. To ensure we deliver on this commitment, there will be NO immediate CHANGES to the product assortment/service offering from either company. In the near term, continue to conduct business as you always have with your respective team from Prime/Jetline or alphabroder. It will be business as usual for the next several months. Over time our intention is to fully integrate our products and services. We are looking forward to doing this on a measured basis while maintaining your delivery and service levels. As we make changes that affect you, we will communicate those changes in advance. This union would not be possible without the support and commitment from you. We are very appreciative. We will respect and repay your loyalty to us with a commitment to continued improvement in service and delivery to you and an open ‘ear’ to listen to your feedback. We will provide regular updates throughout the integration process to ensure we keep you informed of our progress and any updates to our combined product and service portfolio. Please let us know if you experience any issues during the integration...

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SnugZ USA Awarded 2017 Utah Manufacturer of the Year

West Jordan, UT – November 16, 2017 – At the Utah Manufacturers Association 112th Annual Banquet, SnugZ USA, along with nine other exceptional manufacturing companies in the state, were recognized for outstanding execution in operational performance and best practices, economic achievement, workplace safety, community and state involvement, public outreach and fidelity to the principles of free enterprise. These companies have demonstrated areas of expertise and outstanding business practices in their individual industry subsectors as well as demonstrating this to the general business community. SnugZ President and CEO Brandon Mackay says, “Rome wasn’t built in a day and neither was our Freaking Awesome Team! For 28 years we’ve strived to be the best and now we are. This is a great honor for not just SnugZ, but for the entire Promotional Products Industry.” SnugZ continues to be one of the few true manufacturers in the promotional products industry shipping millions of USA Made promotional products out of their FDA Registered facility each year. About Utah Manufacturers Association The Utah Manufacturers Association has been the “voice of manufacturing” in Utah for 112 years. Our mission is to enhance, promote and improve the business climate in Utah. UMA is a highly regarded voice at the Utah Legislature and with regulatory agencies. Our efforts have saved manufacturers and other businesses millions of dollars and streamlined the governmental processes that regulate industry. Utah Manufacturers produce your quality of life. If you enjoy the products that make modern life possible, remember, “What Utah makes, makes Utah.” About SnugZ USA Founded in 1989, SnugZ USA had its beginnings in a humble attic in Utah. The company has grown from 5 to over 500 employees and is recognized as an industry leader in the manufacturing of lanyards, health & beauty products and corporate gifts in the promotional products industry. SnugZ has always been committed to providing an exceptional customer experience and producing high quality products for their...

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HALO ACQUIRES AMERICAN PACIFIC PROMOTIONS

STERLING, IL, November 2, 2017–HALO Branded Solutions announces the acquisition of the business of American Pacific Promotions, a well-established promotional products distributor based in Livermore, California with additional offices in the state. Marc Simon, HALO CEO, noted, “Terry Woodhams has built a successful business built on integrity and creativity. His team’s high-touch approach with clients has allowed APP to expand their footprint in the fast-paced technology industry. Our goal is to enhance these relationships with HALO’s award-winning creativity and world-class technology solutions. American Pacific founder and President, Terry Woodhams, added, “We are excited for the growth opportunities our HALO relationship will provide to our clients and prospects. We have a hard-working team who will be able to utilize HALO tools to serve our clients better than ever before.” HALO will maintain APP’s sales offices with select administrative functions migrating to HALO’s Sterling, Illinois headquarters. Woodhams will stay on with HALO in a leadership position.   About HALO Branded Solutions HALO Branded Solutions, with operational headquarters in Sterling, Illinois, and HALO Recognition, based in Long Island City, New York, are industry-leading providers of branded merchandise and global recognition solutions. With a national salesforce, HALO creates growth by offering innovative client solutions, priced competitively and supported by world-class operations and customer...

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BDA Acquires UK-Based SMG To Expand Global Sports Expertise

Merchandise Agency Expands Sports Client Roster, EMEA Offerings With UK Acquisition     Woodinville, Wash– October 3, 2017 – Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced that it has acquired the UK’s leading provider of specialist sports merchandise, Sports Merchandise Global (SMG).   “Combining forces with the leadership of Jonathan Bailey and the great team of people at SMG in Manchester and Paris offices, immediately makes BDA the most prominent global agency and provider of co-branded merchandise for football,” said Jay Deutsch, cofounder and CEO of BDA. “Together, BDA and SMG bring tremendous buying and distribution power, market-specific expertise, and a model designed to support the unique needs of fans, teams, leagues and sponsors.”   SMG brings a deep roster of clients and valuable relationships to the BDA sports division. Its expertise lies in activating team and sponsor opportunities for the Premier League and La Liga including Manchester United F.C., Tottenham Hotspur and FC Barcelona as well as governing bodies such as the French Football Federation and British Olympic Association. The football division will be supported in the US by Matt Chavlovich, who recently joined BDA from Major League Soccer (MLS) where he was VP of Licensing and Consumer Products. In his role, Chavlovich will leverage his years of experience to provide meaningful input to BDA’s new football clients.   “Over the past three decades, we have learned what it takes to create a meaningful platform for how targeted merchandise-based programs help achieve our sports clients’ goals. From ticket sales, employee engagement, to direct to consumer promotions, we are the best one stop shop for our partners, who already include MLB, NFL, NBA, NHL, MLS, and over 100 professional teams in Canada and the United States,” continued Deutsch. “However, as we continue to build our presence in the UK and EMEA, we are smart enough to know we have more to learn about each team and market. With the addition of the SMG team and resources, we are well-positioned to serve all existing and future clients in the best way possible.”   “We are the natural choice for those that want to raise the bar for sponsorship activation and fan engagement,” said Jonathan Bailey, cofounder and managing director at SMG. “Now as part of the BDA team, we can do...

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