BDA Acquires UK-Based SMG To Expand Global Sports Expertise

Merchandise Agency Expands Sports Client Roster, EMEA Offerings With UK Acquisition     Woodinville, Wash– October 3, 2017 – Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced that it has acquired the UK’s leading provider of specialist sports merchandise, Sports Merchandise Global (SMG).   “Combining forces with the leadership of Jonathan Bailey and the great team of people at SMG in Manchester and Paris offices, immediately makes BDA the most prominent global agency and provider of co-branded merchandise for football,” said Jay Deutsch, cofounder and CEO of BDA. “Together, BDA and SMG bring tremendous buying and distribution power, market-specific expertise, and a model designed to support the unique needs of fans, teams, leagues and sponsors.”   SMG brings a deep roster of clients and valuable relationships to the BDA sports division. Its expertise lies in activating team and sponsor opportunities for the Premier League and La Liga including Manchester United F.C., Tottenham Hotspur and FC Barcelona as well as governing bodies such as the French Football Federation and British Olympic Association. The football division will be supported in the US by Matt Chavlovich, who recently joined BDA from Major League Soccer (MLS) where he was VP of Licensing and Consumer Products. In his role, Chavlovich will leverage his years of experience to provide meaningful input to BDA’s new football clients.   “Over the past three decades, we have learned what it takes to create a meaningful platform for how targeted merchandise-based programs help achieve our sports clients’ goals. From ticket sales, employee engagement, to direct to consumer promotions, we are the best one stop shop for our partners, who already include MLB, NFL, NBA, NHL, MLS, and over 100 professional teams in Canada and the United States,” continued Deutsch. “However, as we continue to build our presence in the UK and EMEA, we are smart enough to know we have more to learn about each team and market. With the addition of the SMG team and resources, we are well-positioned to serve all existing and future clients in the best way possible.”   “We are the natural choice for those that want to raise the bar for sponsorship activation and fan engagement,” said Jonathan Bailey, cofounder and managing director at SMG. “Now as part of the BDA team, we can do...

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Emmanuel Bruno Named President Of BIC Graphic

Following the sale of BIC Graphic to H.I.G. Capital earlier this year, Emmanuel Bruno, formerly the VP and general manager at BIC Graphic North America, was named president of BIC Graphic. BIC Graphic operates five facilities across the United States with three in Florida and two in Minnesota in addition to a sourcing operation in Hong Kong and mainland China. Bruno has been with BIC Graphic for eight years and prior to that, held multiple operational executive roles within BIC Consumer and other companies. “On my side, it is just a change of title,” Bruno stated. “I am honored to work with the people throughout our organization as it is them who defines our leadership within this industry. This has never been more apparent than with the recent events of Hurricane Irma.” BIC Graphic continues their ongoing commitment to safety and compliance, continuing to make investments in service, product development and R&D to deepen the relationships with their customers. About BIC Graphic BIC Graphic is a leader in product safety, quality assurance, social responsibility, supply chain security and environmental stewardship. Nearly all product SKUs are Prop 65 compliant and do not require a Prop 65 label when shipping to California. As one of the largest suppliers in the promotional products industry, BIC Graphic offers the most comprehensive product assortment with the widest variety of decoration methods. In addition to its well-known brands, such as BIC®, KOOZIE®, Atchison®, Triumph® and JAFFA®, they also partner with prestigious retail brands such as myCharge®, Cool Gear®, HoMedics®, Cocoon®, Leatherman® and several golf...

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BDA Acquires London-Based Dukes To Reinforce EMEA Growth

Merchandise Agency Expands Client Roster, Leadership Team With UK Acquisition     Woodinville, Wash– September 4, 2017 – Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced that it has completed the acquisition of Top 10 UK-based Dukes of London (Dukes) out of administration.   “It is an exciting time at BDA as we continue to execute our strategy to grow our global platform,” said Jay Deutsch, cofounder and CEO of BDA. “We are very happy to add the experienced team from Dukes to BDA UK. This combination will allow us to better serve existing and new enterprise clients through in-territory support and market-specific expertise throughout the UK and Europe.”   Through the acquisition, all Dukes employees will join the existing BDA UK team and will be integrated into BDA’s technology systems.   “Dukes is an award-winning promotional merchandise distributor with 22 years of industry experience. As part of the BDA family, we are looking forward to elevating our level of service and creativity to our customers through the addition of BDA’s extensive capabilities,” said Stuart Shepherd, sales director at Dukes. “BDA’s purchasing scale and vision for a global agency that focuses on local service is going to be great for our clients.”   For more than 33 years, BDA has perfected the merchandise agency model working with multinational accounts such as Sony, Microsoft, Walmart and Amazon. As a result, BDA has revenues in excess of $300 million USD. This is the second acquisition for BDA in as many months, as it continues to execute its targeted expansion strategy. The merchandise agency currently has offices in the UK, Manila, Shanghai, Shenzhen, and 32 locations in North America.   For more information visit the new BDA website, www.bdainc.com   About BDA Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. Global brands such as AT&T, Bank of America, Dell, Johnson & Johnson, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted...

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BDA Acquires Boston-Based Swervepoint To Bolster Its Current Hyper-Growth Strategy

Nation’s Largest Branded Merchandise Agency Expands Client Roster, Leadership Team With Acquisition   Woodinville, Wash- July 18, 2017 – Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency ™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced it has acquired SwervePoint, a Boston-based promotional merchandise firm. With this acquisition, BDA will expand service offerings for both BDA and SwervePoint clients, and significantly expands its Boston operations.   “Over the last decade, SwervePoint has established itself as an industry innovator focused on amazing customer service. Early on, we identified them as a potential acquisition partner due to business acumen and their client-first partnership philosophy that aligns perfectly with BDA,” said Jay Deutsch, co-founder and CEO of BDA. “This acquisition provides us the opportunity to continue our growth trajectory while integrating additional resources to better support our east coast clients. The Boston area now represents our largest east coast office presence and will provide a strategic hub from which to broaden our footprint across the northeast. From our partnership with the Boston Red Sox, to our existing clients we currently serve, we are proud to further engrain BDA into the great city of Boston.”   Through the integration process, BDA will rely on its extensive scope and service offerings to augment the strong client relationships established by SwervePoint. To ensure a seamless transition and provide lasting value, SwervePoint co-founders Jamie Mair and Kevin Phoenix have joined the BDA team. “We are excited to add the tremendous leadership and dedication of Jamie and Kevin to the BDA family. They are talented professionals, who have built a super team around them. This is both a great cultural and strategic fit for both companies, which is extremely important.” continued Deutsch.   “For years, we have seen firsthand the innovation and industry leading work coming from BDA. Our clients are going to benefit from the buying power, creativity, and global services expertise BDA is known for,” said Jamie Mair, co-founder and Co-CEO of SwervePoint. “This is the perfect fit at the perfect time. Joining BDA allows us to expand our relevance within our existing clients, while now being able to offer BDA’s gold-standard capabilities. Kevin, myself and our entire team are very excited and honored to become part of the BDA family.”   This marks the latest acquisition for BDA as it continues its...

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QCA Continues To Expand Distributor Advocacy Council With Stran Promotional Solutions

The Council is now comprised of 13 companies, which represent more than $1.6 billion in annual promotional products sales.   CHICAGO, ILLINOIS (July 10, 2017) – Quality Certification Alliance (QCA), the promotional product industry’s only independent, non-governmental accreditation organization dedicated to helping companies provide safe products, has expanded its Distributor Advocacy Council (DAC) with the addition of Quincy, Massachusetts-based Stran Promotional Solutions.   The DAC mission is to elevate the standards by which firms that import and manufacture products are consistently delivering safe, high quality, socially compliant and environmentally conscientious merchandise, and its affiliates recognize QCA as the industry standard. Together, the DAC and QCA Accredited Companies are forming a new level of collaboration in this industry-changing effort, which is effectively an ideal way to ensure supply chain transparency and control.   Stran Promotional Solutions was founded in 1994 and is a top 50 Distributor of promotional products in the US. Stran provides organizations with physical branded merchandise such as products, print, packaging, & point of sale while also providing the marketing vehicles to distribute that merchandise via eCompany stores, warehousing & fulfillment, kitting, & direct mail. Stran has also been named a “Best Places to Work” for three years running by Counselor Magazine. Stran is based just outside Boston in Quincy, Massachusetts with sales offices across the U.S. Stran utilizes multiple warehousing sites across North America and has partnerships for worldwide distribution capabilities.   “The team at Stran has always taken the role of protecting our client’s brand seriously,” says Andy Shape, President. “We focus on all aspects of brand protection from meeting brand guidelines on every product that we source to exceeding all product safety and testing standards. Joining such an elite group of forward thinking companies on the Distributor Advocacy Council will allow us to continue to share best practices and help drive greater compliance across our industry.”     “The end buyers of promotional products – those with the most to lose – expect to receive safe and compliant products from our industry,” says Tim Brown, MAS, QCA executive director – operations. “Stran understands this and their commitment to doing things the right way is what QCA is all about and looks for in a partner. We welcome Stran into the QCA family and look forward to growing QCA together through end buyer awareness, documented processes, and increasing the accredited supplier base.”   For more...

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Distributor Advocacy Council Representative, Shumsky, Renewed Their Commitment To The Global Coalition Against Human Trafficking (gBCAT)

Major global companies, including Boost Technologies dba Shumsky Promotional, have renewed their commitment to the Global Business Coalition Against Human Trafficking (gBCAT) through an expanded membership and scope of work. Formed in 2010, gBCAT has provided a unique forum for business to understand how all forms of modern slavery affect their operations and supply chains, and to design effective and pragmatic solutions to combat traffickers. BSR—a global nonprofit organization dedicated to sustainable business—has been appointed secretariat of the initiative. Under its new scope of work, gBCAT will capitalize on the major organizational strengths, resources, and reach of global businesses to accelerate progress on human trafficking. Through three work streams, members will share learnings through webinars and in-person meetings; develop a Research Lab to incubate ideas, publish reports, and identify areas for action; and publicize findings through an enhanced Public Platform. Issues to be addressed include employee or sub-contractor training programs, company policies, and best practices in reporting around the U.K. Modern Slavery Act. The members of gBCAT are determined to take a proactive approach to end human trafficking, which remains widespread and difficult to uncover. The International Labour Organization (ILO) estimates that around 21 million people globally are victims of human trafficking for the purpose of commercial sexual exploitation or forced labor. Others including the Global Slavery Index estimate the number of victims to be at nearly 46 million people. Modern slavery is estimated to be the third-largest international crime industry, ranking only behind illegal drugs and arms, and earning roughly US$150 billion a year for traffickers globally. Global businesses committed to ending all forms of modern slavery are invited and encouraged to join gBCAT. Current members include The Coca-Cola Company, Microsoft, Google, Kering, NXP Semiconductor, LexisNexis, Carlson, Delta, Beacon Global Group, Boost Technologies, and Arklight Consulting. Dawn Conway, Co-Founder of gBCAT and President of Boost Technologies, reflected on the progress of the group since its inception. “The business community has a critical role to play and needs to be part of the solution,” Conway remarked. “Joining forces with BSR will further gBCAT’s mission to mobilize the power, resources, and thought leadership of the business community to end human trafficking.” “As a gBCAT member we are very pleased to see that the great work started amongst its members since 2010 will continue within BSR,” remarked Brent Wilton, Director of Global Workplace Rights at The Coca- Cola Company. “Forced labor,...

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