Accredited Companies Join Together To Create “One-Stop-Shop”

Today we are announcing the joining of two great companies and teams: alphabroder and Prime Line®. This announcement marks more than just two companies coming together, it marks a first for our industry – the first and only true ‘one-stop-shop’ – raising the bar on service, convenience and solutions. The driving force behind this union was YOU – our Customers. We listened and you asked for something simple, convenient and comprehensive – a complete solution. The quality of the Prime Line Team and their corporate culture, which is firmly grounded in family values, were two of the key drivers of this acquisition. There is tremendous value in the experience and tenure of the Prime Line Management Team. Their longevity brings a high level of predictability to the business which is essential to delivering the Ultimate Customer Experience. The Prime Line Team also brings a proven track record of driving successful company integrations. And both companies know the key to a successful integration is ensuring there is no disruption to our Customers’ businesses. To that point, as we began to discuss plans around developing our unified offerings, both companies agreed that we would place one priority above all else: Continue to deliver the highest level of service to all of our Customers. This is the ‘golden rule’. To ensure we deliver on this commitment, there will be NO immediate CHANGES to the product assortment/service offering from either company. In the near term, continue to conduct business as you always have with your respective team from Prime/Jetline or alphabroder. It will be business as usual for the next several months. Over time our intention is to fully integrate our products and services. We are looking forward to doing this on a measured basis while maintaining your delivery and service levels. As we make changes that affect you, we will communicate those changes in advance. This union would not be possible without the support and commitment from you. We are very appreciative. We will respect and repay your loyalty to us with a commitment to continued improvement in service and delivery to you and an open ‘ear’ to listen to your feedback. We will provide regular updates throughout the integration process to ensure we keep you informed of our progress and any updates to our combined product and service portfolio. Please let us know if you experience any issues during the integration...

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SnugZ USA Awarded 2017 Utah Manufacturer of the Year

West Jordan, UT – November 16, 2017 – At the Utah Manufacturers Association 112th Annual Banquet, SnugZ USA, along with nine other exceptional manufacturing companies in the state, were recognized for outstanding execution in operational performance and best practices, economic achievement, workplace safety, community and state involvement, public outreach and fidelity to the principles of free enterprise. These companies have demonstrated areas of expertise and outstanding business practices in their individual industry subsectors as well as demonstrating this to the general business community. SnugZ President and CEO Brandon Mackay says, “Rome wasn’t built in a day and neither was our Freaking Awesome Team! For 28 years we’ve strived to be the best and now we are. This is a great honor for not just SnugZ, but for the entire Promotional Products Industry.” SnugZ continues to be one of the few true manufacturers in the promotional products industry shipping millions of USA Made promotional products out of their FDA Registered facility each year. About Utah Manufacturers Association The Utah Manufacturers Association has been the “voice of manufacturing” in Utah for 112 years. Our mission is to enhance, promote and improve the business climate in Utah. UMA is a highly regarded voice at the Utah Legislature and with regulatory agencies. Our efforts have saved manufacturers and other businesses millions of dollars and streamlined the governmental processes that regulate industry. Utah Manufacturers produce your quality of life. If you enjoy the products that make modern life possible, remember, “What Utah makes, makes Utah.” About SnugZ USA Founded in 1989, SnugZ USA had its beginnings in a humble attic in Utah. The company has grown from 5 to over 500 employees and is recognized as an industry leader in the manufacturing of lanyards, health & beauty products and corporate gifts in the promotional products industry. SnugZ has always been committed to providing an exceptional customer experience and producing high quality products for their...

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HALO ACQUIRES AMERICAN PACIFIC PROMOTIONS

STERLING, IL, November 2, 2017–HALO Branded Solutions announces the acquisition of the business of American Pacific Promotions, a well-established promotional products distributor based in Livermore, California with additional offices in the state. Marc Simon, HALO CEO, noted, “Terry Woodhams has built a successful business built on integrity and creativity. His team’s high-touch approach with clients has allowed APP to expand their footprint in the fast-paced technology industry. Our goal is to enhance these relationships with HALO’s award-winning creativity and world-class technology solutions. American Pacific founder and President, Terry Woodhams, added, “We are excited for the growth opportunities our HALO relationship will provide to our clients and prospects. We have a hard-working team who will be able to utilize HALO tools to serve our clients better than ever before.” HALO will maintain APP’s sales offices with select administrative functions migrating to HALO’s Sterling, Illinois headquarters. Woodhams will stay on with HALO in a leadership position.   About HALO Branded Solutions HALO Branded Solutions, with operational headquarters in Sterling, Illinois, and HALO Recognition, based in Long Island City, New York, are industry-leading providers of branded merchandise and global recognition solutions. With a national salesforce, HALO creates growth by offering innovative client solutions, priced competitively and supported by world-class operations and customer...

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BDA Acquires UK-Based SMG To Expand Global Sports Expertise

Merchandise Agency Expands Sports Client Roster, EMEA Offerings With UK Acquisition     Woodinville, Wash– October 3, 2017 – Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced that it has acquired the UK’s leading provider of specialist sports merchandise, Sports Merchandise Global (SMG).   “Combining forces with the leadership of Jonathan Bailey and the great team of people at SMG in Manchester and Paris offices, immediately makes BDA the most prominent global agency and provider of co-branded merchandise for football,” said Jay Deutsch, cofounder and CEO of BDA. “Together, BDA and SMG bring tremendous buying and distribution power, market-specific expertise, and a model designed to support the unique needs of fans, teams, leagues and sponsors.”   SMG brings a deep roster of clients and valuable relationships to the BDA sports division. Its expertise lies in activating team and sponsor opportunities for the Premier League and La Liga including Manchester United F.C., Tottenham Hotspur and FC Barcelona as well as governing bodies such as the French Football Federation and British Olympic Association. The football division will be supported in the US by Matt Chavlovich, who recently joined BDA from Major League Soccer (MLS) where he was VP of Licensing and Consumer Products. In his role, Chavlovich will leverage his years of experience to provide meaningful input to BDA’s new football clients.   “Over the past three decades, we have learned what it takes to create a meaningful platform for how targeted merchandise-based programs help achieve our sports clients’ goals. From ticket sales, employee engagement, to direct to consumer promotions, we are the best one stop shop for our partners, who already include MLB, NFL, NBA, NHL, MLS, and over 100 professional teams in Canada and the United States,” continued Deutsch. “However, as we continue to build our presence in the UK and EMEA, we are smart enough to know we have more to learn about each team and market. With the addition of the SMG team and resources, we are well-positioned to serve all existing and future clients in the best way possible.”   “We are the natural choice for those that want to raise the bar for sponsorship activation and fan engagement,” said Jonathan Bailey, cofounder and managing director at SMG. “Now as part of the BDA team, we can do...

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Emmanuel Bruno Named President Of BIC Graphic

Following the sale of BIC Graphic to H.I.G. Capital earlier this year, Emmanuel Bruno, formerly the VP and general manager at BIC Graphic North America, was named president of BIC Graphic. BIC Graphic operates five facilities across the United States with three in Florida and two in Minnesota in addition to a sourcing operation in Hong Kong and mainland China. Bruno has been with BIC Graphic for eight years and prior to that, held multiple operational executive roles within BIC Consumer and other companies. “On my side, it is just a change of title,” Bruno stated. “I am honored to work with the people throughout our organization as it is them who defines our leadership within this industry. This has never been more apparent than with the recent events of Hurricane Irma.” BIC Graphic continues their ongoing commitment to safety and compliance, continuing to make investments in service, product development and R&D to deepen the relationships with their customers. About BIC Graphic BIC Graphic is a leader in product safety, quality assurance, social responsibility, supply chain security and environmental stewardship. Nearly all product SKUs are Prop 65 compliant and do not require a Prop 65 label when shipping to California. As one of the largest suppliers in the promotional products industry, BIC Graphic offers the most comprehensive product assortment with the widest variety of decoration methods. In addition to its well-known brands, such as BIC®, KOOZIE®, Atchison®, Triumph® and JAFFA®, they also partner with prestigious retail brands such as myCharge®, Cool Gear®, HoMedics®, Cocoon®, Leatherman® and several golf...

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BDA Acquires London-Based Dukes To Reinforce EMEA Growth

Merchandise Agency Expands Client Roster, Leadership Team With UK Acquisition     Woodinville, Wash– September 4, 2017 – Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™ serving Fortune 1000 companies worldwide and the leading provider to the sports and entertainment industries, today announced that it has completed the acquisition of Top 10 UK-based Dukes of London (Dukes) out of administration.   “It is an exciting time at BDA as we continue to execute our strategy to grow our global platform,” said Jay Deutsch, cofounder and CEO of BDA. “We are very happy to add the experienced team from Dukes to BDA UK. This combination will allow us to better serve existing and new enterprise clients through in-territory support and market-specific expertise throughout the UK and Europe.”   Through the acquisition, all Dukes employees will join the existing BDA UK team and will be integrated into BDA’s technology systems.   “Dukes is an award-winning promotional merchandise distributor with 22 years of industry experience. As part of the BDA family, we are looking forward to elevating our level of service and creativity to our customers through the addition of BDA’s extensive capabilities,” said Stuart Shepherd, sales director at Dukes. “BDA’s purchasing scale and vision for a global agency that focuses on local service is going to be great for our clients.”   For more than 33 years, BDA has perfected the merchandise agency model working with multinational accounts such as Sony, Microsoft, Walmart and Amazon. As a result, BDA has revenues in excess of $300 million USD. This is the second acquisition for BDA in as many months, as it continues to execute its targeted expansion strategy. The merchandise agency currently has offices in the UK, Manila, Shanghai, Shenzhen, and 32 locations in North America.   For more information visit the new BDA website, www.bdainc.com   About BDA Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded merchandise campaigns, integrated eCommerce marketing, and sports and entertainment sponsorship activation. Global brands such as AT&T, Bank of America, Dell, Johnson & Johnson, ExxonMobil, FedEx and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted...

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