Promotional Industry Social Rock Stars? The Envelope Please.

We set out on a journey a month ago. The destination was to identify the Top 25 content producers in the promotional products industry. There has never been a comprehensive, data-driven list of online influencers created for the industry and we set out on this initiative because we think it’s important. There is much for all of us to learn from emulating the thought-leaders providing digital leadership in our industry, and having a list based on a methodical review and analysis seems like a great place to start. We worked with one of the top big data firms doing “netnography” in social media, The Social Studies Group. We wanted to make sure the effort was absolutely objective, so we excluded the accounts managed for the Quality Certification Alliance, as well as the personal accounts of our staff. Additionally, while QCA-accredited suppliers and Distributor Advocacy Council members were included, we made it clear that they were not to be given any preference — there was not going to be any home cooking on this list. The Social Studies Group combined several extensive Twitter lists of North American industry players, including over 1,300 accounts on the PromoPeople list from industry recruiting firm, PromoPlacement.com, and removed all duplication. To make sure we didn’t miss anyone, organizations and individuals in the industry were invited to submit their names for consideration. Many, if not most, of the manual submissions were already on the list, and the total had grown to nearly 2,500 accounts! Wendy Scherer, managing partner at The Social Studies group, explains, “We set up social media monitoring in Brandwatch to collect the 2015 content for everyone on the list. There were so many, it took four queries to fit everyone in. The top 150 authors were selected based on their Impact Score, which is a normalized calculation of the sum of the number of mentions by the Author and the maximum values achieved for Potential (how much potential a mention has to be seen) and Engagement (how often a mention has been viewed, shared or retweeted). Impact Scores were given a score of 1 to 5.” “Next, Social Reach (number of followers on Facebook, Instagram, Pinterest, Twitter, YouTube) was calculated for each author, again giving a score of 1 to 5. Next, our analyst reviewed the top 50 authors for content quality and industry topics (rather than personal or off topic content) for...

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QCA ACCREDITS SUNSCOPE USA

FOR IMMEDIATE RELEASE: QCA ACCREDITS SUNSCOPE USA The company has now met the rigorous qualifications to receive the promotional products industry’s only certification dedicated to product quality, product safety, supply chain security, social accountability and environmental stewardship. CHICAGO, ILLINOIS (February 2, 2015) – The Quality Certification Alliance (QCA), the promotional product industry’s only independent, not-for-profit organization dedicated to helping companies provide safe products, has granted QCA Accreditation to Commerce, CA.-based Sunscope USA. To achieve QCA Accreditation, Sunscope completed a rigorous self-assessment and submitted its headquarters and supply base to multiple third-party audits. The QCA Board then used a scorecard representing the performance of the company and its supply chain on the third-party audits as the foundation for granting accreditation. “Sunscope recognizes the importance of managing the supply chain and ensuring product quality, safety and social compliance,” said Dilip K. Bhavnani, COO of Sunscope, “with state and federal regulations being updated, as well as higher standards being demanded by our client base, we knew it was a good business decision to dedicate the resources necessary to complete the challenging QCA Accreditation Program”. Added Jeffrey P. Jacobs, executive director of QCA, “We knew Sunscope took the necessary, proactive steps to provide safe and compliant product, and the accreditation process proves it. We congratulate them on completing the journey.” About Sunscope: Sunscope has been a top 40 Supplier since 1997. Family run and owned since 1943, the Sunscope Group has 27 manufacturing/printing facilities, distribution centers and offices around the globe to service the promotional products industry worldwide. The company has built itself as an industry leader by offering a wide range of customizable products that include bags, drinkware, writing instruments, flashlights, tools, frames, timers, pedometers etc. Sunscope’s USA based headquarters are in Los Angeles, California and the company generates $350 million in worldwide sales. Find out more at...

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QCA ACCREDITS Seville Gear

FOR IMMEDIATE RELEASE: QCA ACCREDITS Seville Gear The company has now met the rigorous qualifications to receive the promotional products industry’s only certification dedicated to product quality, product safety, supply chain security, social accountability and environmental stewardship. CHICAGO, ILLINOIS (January 7, 2015) – The Quality Certification Alliance (QCA), the promotional product industry’s only independent, not-for-profit organization dedicated to helping companies provide safe products, has granted QCA Accreditation to McFarland, WI.-based Seville Gear. To achieve QCA Accreditation, Seville Gear completed a rigorous self-assessment and submitted its headquarters and supply base to multiple third-party audits. The QCA Board then used a scorecard representing the performance of the company and its supply chain on the third-party audits as the foundation for granting accreditation. Mike Jarrett, president of Seville Corporation, said, “We agreed with and embraced the need for industry manufacturers, importers, suppliers and distributors to take the lead in defining and implementing a higher set of standards throughout the supply chain. Everyone benefits and it only improves the integrity and impact of the promotional products industry. We are a better partner with our factories, a better employer, and a better company because of the steps we have taken for certification.” Added Jeffrey P. Jacobs, executive director of QCA, “We knew Seville Gear took stewardship seriously and want to congratulate them on achieving QCA Certification. We knew they took the necessary, proactive steps to provide safe and compliant product, and the accreditation process proves it.” About Seville Gear: Since 1984, Seville Gear has strived to be one of the most reliable suppliers in the promotional products industry. We provide value to our Distributor customers by offering cleverly designed, safe, and in-stock products matched with professional decorating and always on-time delivery performance. Find out more at www.sevillegear.com. About QCA: Chicago, Illinois-based Quality Certification Alliance is an independent, non-governmental accreditation organization whose mission is to elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially compliant and environmentally conscientious merchandise. QCA Accreditation is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness by QCA Accredited companies, the promotional products industry and end-user clients. Jeffrey P. Jacobs is QCA’s executive director. D E (Denise) Fenton serves as executive...

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QCA ACCREDITS American Ad Bag, Inc.

FOR IMMEDIATE RELEASE: QCA ACCREDITS American Ad Bag, Inc. The company has now met the rigorous qualifications to receive the promotional products industry’s only certification dedicated to product quality, product safety, supply chain security, social accountability and environmental stewardship. CHICAGO, ILLINOIS (December XX, 2014) The Quality Certification Alliance (QCA), the promotional product industry’s only independent, not-for-profit organization dedicated to helping companies provide safe products, has granted QCA Accreditation to American Ad Bag. To achieve QCA Accreditation, American Ad Bag, with facilities in Woodstock, IL, and Glendale, AZ, completed a rigorous self-assessment and submitted its headquarters and supply base to multiple third-party audits. The QCA Board then used a scorecard representing the performance of the company and its supply chain on the third-party audits as the foundation for granting accreditation. American Ad Bag, a leading supplier of non-woven bags, paper, plastic and vinyl bags, padfolios and portfolios, brings the number of QCA-Accredited suppliers to 29. Virginia Semrow, CEO of American Ad Bag noted, “the process to accreditation was a rigorous process that enhanced our dedication to providing safe quality products. It will now continue to provide knowledge and processes to ensure that the products we manufacture and import meet appropriate standards today and into the future. This commitment by American ad Bag and the other suppliers who have received this notable achievement gives customers confidence that the products they are buying are safe and compliant. This benefits our entire industry.” Added Jeffrey P. Jacobs, executive director of QCA, “We are pleased to see American Ad Bag join the ranks of QCA-Accredited suppliers. End-user clients are placing increasing pressure on the industry to assure them their Brands are protected from the risk of non-compliant and unsafe product. As a point of market differentiation, American Ad Bag can now point to the independent, 3rd-party QCA accreditation to prove they have the proper protocols and processes in place to detect and deter products that could damage those Brands.” About American Ad Bag: American Ad Bag has a proactive comprehensive compliance program in place that protects the brand equity of the end user clients by addressing product safety and quality and also compliance with legislative, social and environmental requirements. About QCA: Chicago, Illinois-based Quality Certification Alliance is an independent, non-governmental accreditation organization whose mission is to elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially...

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Otto International, Inc. QCA Accredited

Ontario, CA (November 24,2014) – OTTO International, Inc. a leading supplier of quality headwear and apparel to the promotional, imprinting and uniform industry for over 30 years is proud to announce they have achieved accreditation by QCA, Quality Certification Alliance. To achieve QCA Accreditation, OTTO completed a rigorous self-assessment and submitted its headquarters and supply base to multiple third-party audits. The QCA Board then used a scorecard representing the performance of the company and its supply chain on the third-party audits as the foundation for granting accreditation. OTTO becomes the 29th QCA-Accredited supplier. QCA is the promotional product industry’s only independent non-profit organization dedicated to helping suppliers provide safe and compliant products. QCA’s sole purpose is to certify the supplier processes involved in product quality, product safety, supply chain security, social accountability and environmental stewardship. OTTO is committed to providing safe, quality headwear and apparel and will continue to set standards high and give guarantee to our customers that we strive to be compliant and socially responsible. “Otto Cap has always offered the best in quality and service to our customer. With QCA accreditation, our customers are receiving quality, safe products, that have been produced and shipped under environmentally and socially responsible guidelines.” ~ Jennifer Lee, Vice President “Otto International, Inc. has always been committed to the safety of our customer, through QCA we were able to document that commitment.  QCA has given us the opportunity to display just how much we value our customers, and to empower them with the confidence they need when promoting the Otto Cap brand.   This has been a substantial undertaking, and we are proud to be part of the new standard that will forever shape this industry.” ~ Courtney Herrin, National Sales Manager “With safety, quality and social standards being of the utmost importance to our company, we are fortunate to have achieved this accreditation as a team, establishing our commitment to this certification and our customers safety.” ~ Trisha Campbell-Vasquez, Operations Manager “Under the guidance of QCA and the effort of our entire organization, we incorporated industry best practices amongst other things into OTTO’s operation successfully. Thanks to everyone’s involvement, we were able to become accredited” ~ Tina Liu, Market Research Analyst.   For more information about QCA Accreditation and to inquire about the process and benefits visit www.qcalliance.org ABOUT OTTO INTERNATIONAL, INC. OTTO International, Inc. has been a leading worldwide manufacturer...

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Chameleon Like Becomes QCA Certified

Gilroy, California, November 3, 2014– Supplier Chameleon like, Inc. is granted QCA Certification. The company has now met the rigorous qualifications to receive the promotional products industry’s only certification dedicated to product quality, product safety, supply chain security, social accountability and environmental stewardship. After an extensive and comprehensive self-assessment and audit process of nearly 20 months, Chameleon like, Inc., the Gilroy, California-based supplier to the Promotional Industry is granted QCA Certification. For the past 16 years, Chameleon like, Inc. has manufactured and marketed a vast line of journals, notebooks, binders and other office products. The certification process has substantially enhanced its best business practices, quality and compliance standards, and readied the company to grow further. With aggressive financial commitments dedicated towards product testing alone for the pursuit of CPSIA and PROP 65 compliance and for improving its internal processes, Chameleon Like can now offer its customers the highest level of Product Quality and Safety. “Thanks to the guidance of QCA team and the effort of our entire organization, we are very pleased to announce this achievement… this is definitely a team effort!” – says Ken MacGregor, who is Chameleon’s Products Safety and Compliance Officer and Business Office Manager. Commenting on achieving accreditation, D. Fenton, QCA’s executive director- compliance, said, “The commitment of Chameleon Like’s management team to strengthening their business processes and servicing their customers’ needs and requirements related to manufacturing compliance was continuously underscored throughout Chameleon Like’s successful accreditation effort.” “Beginning as a boutique supplier established in the late 1990’s, Chameleon Like has grown into a bourgeoning industry leader of Journals and Notebooks to promotional products distributors, and has made their name as the industry’s top West Coast supplier in its product category,” says Pierre Martichoux, President and co-founder of Chameleon Like, Inc. “We have kept our edge in terms of innovative designs and creativity, but the QCA certification shows that we are poised to grow further and brightens our prospect.” Martichoux adds: “We have always loved being creative and we all love what we do here. For us, being creative and cool is not incompatible with being reliable and delivering impeccable service and quality. The QCA Certification is just another sign that Chameleon like, Inc. has grown up to be a significant supplier in our industry!” About Chameleon like, Inc.: Established in 1998 in Northern California, Chameleon like, Inc. (formerly known as Chameleon Books & Journals) designs,...

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