Building Trust Through Compliance

Building Trust Through Compliance

Recognized for its distinctive collection of awards, bags, clocks, drinkware, eco-products, high-tech items, housewares, padfolios, pens, personal care products, recreation items, stationery, tools and watches, Logomark is one of the 14 founding companies that launched QCA a decade ago. In 2008, the conversation about being able to consistently deliver safe, high-quality, socially compliant and environmentally conscientious merchandise was just getting started. Moreover, the company’s leadership wanted to be at the forefront of creating new standards within the promotional products industry. “We realized that safety, compliance and social responsibility were becoming more and more important to our distributor clients and their end users,” says Joe Chanin, vice president of purchasing and compliance for Logomark. “When we were given the opportunity to become a part of a new organization that was going to be leading our industry in that direction, we felt it was something that we needed to be a part of.” While product safety has been an industry focus for many years, there’s much more to a well-rounded compliance program that ensures overall brand safety. “QCA has been an integral part in the creation of a complete compliance program from product design to delivery,” Joe says. “Although we have always been committed to product safety, once you have QCA there to guide the development of your program, you realize how much more there really is to know and implement.” Joe notes that through the company’s emphasis on regulatory compliance, social responsibility and product safety, its clients know they can trust both Logomark and its products. Part of that trust stems from QCA’s requirement to re-accredit, ensuring companies remain up-to-date with all policies and procedures. “A compliance program is an ongoing process that involves continuous improvement and commitment from all parts of your organization,” Joe explains. “Staying accredited is extremely important because it can be easy to get complacent if you don’t have the checks and balances in place. QCA is one of those checks.” Because rules and regulations are constantly changing, there is no one-and-done with QCA’s Accreditation process. The real value comes in the form of being held accountable year after year. Case in point: New Prop 65 regulations went into effect on August 30, and there has been lots of uncertainty. “I spent a lot of time speaking with distributors about the changes that were coming in August of 2018,” Joe says. “It is amazing how much...

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Getting In Touch With Higher Education Buyers

Getting In Touch With Higher Education Buyers

What You Must Know To Effectively Sell To This Market Universities and colleges use branded merchandise across so many avenues—from gift and spirit stores to student recruiting, alumni groups, on-campus events, athletic events, advocacy efforts and more. As prolific as promotional products are around campuses, many of these higher-education marketers are not at all familiar with our industry’s supply chain. To make it even more confusing, the collegiate structure makes it difficult to determine who owns the process since it encompasses everything from spirit shops, bookstores, alumni events, sports clubs, sports teams, advocacy events, departmental promotions, etc. However, one thing is certain; there are definitely many opportunities for educating these education marketers in terms of brand safety and responsible sourcing of their logoed goods.   Connecting With Buyers Held November 4-7, 2018, the AMA Symposium for the Marketing of Higher Education hosted 1,200+ attendees, most of whom were senior management—presidents, vice presidents, CMOs and marketing directors from both the education establishments as well as the marketing agencies they use. Being in education, they were eager to learn. Moreover, we learned as much from them as they did from us. This market is very concerned about social responsibilities and the treatment of workers, so the Fair Labor Association (FLA) is held in high regard. So while the promotional products industry is generally very focused on product safety, there is a disconnect about how important social responsibility is to these buyers. Additionally, these buyers are widely uninformed when it comes to brand safety knowledge with promotional products. “While they understand brand safety from the digital media standpoint, these buyers have not considered it for promotional products,” says Tim Brown, QCA’s executive director of operations, who attended the event. “Many did not respect branded merchandise enough to care until I shared the points of the PPAI’s Get In Touch Campaign and then they began to understand how valuable and impactful the advertising medium is.” “Once people wrapped their heads around the topic, they wanted to know the simplest way to ensure compliance,” he continues. “We shared questions to ask their current distributors, let them know about our Distributor Advocacy Council (DAC), and talked about the value not only of QCA but other third-party accreditations and certifications such as FLA, ISO, B-Corps and WRAP.” Overall, QCA’s message of brand safety resonated with attendees who were already enamored by the volume of promotional products...

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Prime Line® Launches New All Encompassing primeline.com — Site Includes All Jetline Items

Bridgeport, Conn. (May 2, 2018) – Prime Line® launched a new, expanded Primeline.com website where visitors can find all Prime Line and Jetline items and utilize functionality such as check order status, real time inventory lookup, social media sharing, and a freight estimator for U.S. and Canada.   The site also features rapid loading speed, improved navigation and filtering, Canadian and overseas pricing, access to tracking numbers, a streamlined decoration interface, and responsive design that enhances the mobile user experience.   Primeline.com utilizes a streamlined design with dropdown navigation menus enabling users to get answers quickly and easily. Filters on search results pages allow users to narrow a search by category, price, theme and color. Product detail pages feature large images with a zoom feature on the main image and links to product videos.   “Our new consolidated website delivers a far superior user experience when compared with our previous site,” said Jeff Lederer, President of Prime Line, alphabroder’s hard goods division. “It offers more products, more ideas, more options and significantly enhanced functionality.”   Prime Line recently redirected the URL for its Jetline website to Primeline.com. Anyone with login credentials for Jetlinepromo.com can use the same credentials for Primeline.com. Any user who has already registered at Primeline.com should continue to use those credentials. Prime Line is participating in Promo Standards, an API web service that is becoming the EDI standard for the promotional products industry. Distributors who register with Promo Standards can access from Prime Line’s live feed for inventory and order status as well as receive order shipping notifications.   On May 1, the company merged Jetline’s social media pages with Prime Line’s. Distributors are encouraged to like and follow Prime Line on all social media platforms to continue receiving product news and information on the Jetline product line in addition to Prime’s.   In December, 2017, Prime Line merged with alphabroder. A founding member of the Quality Certification Alliance (QCA), Prime has been a leading promotional products industry supplier since 1980 and is headquartered in Bridgeport, Connecticut. For more information about Prime Line, visit Primeline.com.   About alphabroder®: Founded in 1919, alphabroder is North America’s largest distributor of trade, private label and retail apparel brands and merchandise to the promotional products marketplace. alphabroder offers more than 40 brands including a broad selection of retail and trade brands such as Under Armour, Bella+Canvas, Next Level, Threadfast, Adidas,...

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