Building Long-Term, Mutually Beneficial Relationships

Building Long-Term, Mutually Beneficial Relationships

Founded in 1953 and headquartered in Dayton, Ohio, Shumsky/Boost Rewards is a WBENC-Certified Women’s Business Enterprise that holds more than 30 domestic and international patents in product development. With 65 years of experience, Shumsky excels at continual innovation in promotional products delivery, advanced technology platforms and superior management tools to lower costs throughout the supply chain. Boost Rewards provides employee recognition and engagement programs to drive business goals.   A member of the QCA Distributor Advisory Council since its inception, Shumsky’s leadership understands the vital role that product safety and social compliance play with its customers. “It’s important that we have a voice in the industry to promote and encourage efforts to provide innovative, safe and ethically manufactured products to our end buyers,” says Robert Steffek, director, global product. “Promoting and protecting our clients’ brands is our top priority. We exercise great care in sourcing safe and compliant products of the highest quality from our network of proven and trustworthy suppliers.”   When it comes to sourcing, suppliers that have completed QCA Accreditation rank highest among Shumsky’s preferred sources when selecting products for the brands they serve. “Knowing that the materials and processes we recommend for our clients are safe and compliant is a differentiator for our business, earning the trust and confidence of our customers when they select promotional products to represent their brand,” Robert says. “Our responsibility doesn’t end with simply filling orders; we consider ourselves an extension of our client, ensuring we deliver the best of their brand to their employees and customers.”   It’s this kind of dedication that gives Shumsky a competitive edge, especially in a business environment where buyers are demanding proof of compliance and responsible sourcing. “Like most distributors, we are seeing an increased awareness from our customers of the importance of product safety,” Robert explains. “From factory social compliance to California Prop 65, we’ve seen increased interest on the part of the client. Having a resource of QCA Accredited suppliers is a benefit for us, knowing we have a pool of trusted, verified suppliers to which we can turn. Reassurance that we take the integrity and reputation of our customers’ brands goes a long way in winning their business.”   In fact, Robert says that the majority of Shumsky’s clients have very stringent policies around product safety and social compliance. “Because of our affiliation with QCA and the due diligence we...

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Getting In Touch With Higher Education Buyers

Getting In Touch With Higher Education Buyers

What You Must Know To Effectively Sell To This Market Universities and colleges use branded merchandise across so many avenues—from gift and spirit stores to student recruiting, alumni groups, on-campus events, athletic events, advocacy efforts and more. As prolific as promotional products are around campuses, many of these higher-education marketers are not at all familiar with our industry’s supply chain. To make it even more confusing, the collegiate structure makes it difficult to determine who owns the process since it encompasses everything from spirit shops, bookstores, alumni events, sports clubs, sports teams, advocacy events, departmental promotions, etc. However, one thing is certain; there are definitely many opportunities for educating these education marketers in terms of brand safety and responsible sourcing of their logoed goods.   Connecting With Buyers Held November 4-7, 2018, the AMA Symposium for the Marketing of Higher Education hosted 1,200+ attendees, most of whom were senior management—presidents, vice presidents, CMOs and marketing directors from both the education establishments as well as the marketing agencies they use. Being in education, they were eager to learn. Moreover, we learned as much from them as they did from us. This market is very concerned about social responsibilities and the treatment of workers, so the Fair Labor Association (FLA) is held in high regard. So while the promotional products industry is generally very focused on product safety, there is a disconnect about how important social responsibility is to these buyers. Additionally, these buyers are widely uninformed when it comes to brand safety knowledge with promotional products. “While they understand brand safety from the digital media standpoint, these buyers have not considered it for promotional products,” says Tim Brown, QCA’s executive director of operations, who attended the event. “Many did not respect branded merchandise enough to care until I shared the points of the PPAI’s Get In Touch Campaign and then they began to understand how valuable and impactful the advertising medium is.” “Once people wrapped their heads around the topic, they wanted to know the simplest way to ensure compliance,” he continues. “We shared questions to ask their current distributors, let them know about our Distributor Advocacy Council (DAC), and talked about the value not only of QCA but other third-party accreditations and certifications such as FLA, ISO, B-Corps and WRAP.” Overall, QCA’s message of brand safety resonated with attendees who were already enamored by the volume of promotional products...

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Prime Line® Launches New All Encompassing primeline.com — Site Includes All Jetline Items

Bridgeport, Conn. (May 2, 2018) – Prime Line® launched a new, expanded Primeline.com website where visitors can find all Prime Line and Jetline items and utilize functionality such as check order status, real time inventory lookup, social media sharing, and a freight estimator for U.S. and Canada.   The site also features rapid loading speed, improved navigation and filtering, Canadian and overseas pricing, access to tracking numbers, a streamlined decoration interface, and responsive design that enhances the mobile user experience.   Primeline.com utilizes a streamlined design with dropdown navigation menus enabling users to get answers quickly and easily. Filters on search results pages allow users to narrow a search by category, price, theme and color. Product detail pages feature large images with a zoom feature on the main image and links to product videos.   “Our new consolidated website delivers a far superior user experience when compared with our previous site,” said Jeff Lederer, President of Prime Line, alphabroder’s hard goods division. “It offers more products, more ideas, more options and significantly enhanced functionality.”   Prime Line recently redirected the URL for its Jetline website to Primeline.com. Anyone with login credentials for Jetlinepromo.com can use the same credentials for Primeline.com. Any user who has already registered at Primeline.com should continue to use those credentials. Prime Line is participating in Promo Standards, an API web service that is becoming the EDI standard for the promotional products industry. Distributors who register with Promo Standards can access from Prime Line’s live feed for inventory and order status as well as receive order shipping notifications.   On May 1, the company merged Jetline’s social media pages with Prime Line’s. Distributors are encouraged to like and follow Prime Line on all social media platforms to continue receiving product news and information on the Jetline product line in addition to Prime’s.   In December, 2017, Prime Line merged with alphabroder. A founding member of the Quality Certification Alliance (QCA), Prime has been a leading promotional products industry supplier since 1980 and is headquartered in Bridgeport, Connecticut. For more information about Prime Line, visit Primeline.com.   About alphabroder®: Founded in 1919, alphabroder is North America’s largest distributor of trade, private label and retail apparel brands and merchandise to the promotional products marketplace. alphabroder offers more than 40 brands including a broad selection of retail and trade brands such as Under Armour, Bella+Canvas, Next Level, Threadfast, Adidas,...

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