Since launching in 1998, eCompanyStore has been on a mission: To be brand-building experts for its corporate clients while delivering logoed merchandise with creativity, technical competence and cost savings. Headquartered in Alpharetta, Georgia, the company offers a complete suite of services including online store development, product creation and sourcing, fulfillment solutions, and custom invoicing and reporting.

John CheeversWorking with well-known brands such as Microsoft, Nissan and Xerox, brand safety is paramount. Consistently delivering safe, high-quality, socially compliant and environmentally conscientious merchandise is expected on every order.

In this week’s Partners In Brand Safety conversation, we talk with John Cheevers, director of strategic partnerships, about the decision to be a part of QCA’s Distributor Advocacy Council and how end buyers’ brand safety requirements are impacting the way the promotional products industry does business.


1. What does brand safety mean to you?

Brand safety means that we take care of our customers, their businesses and the recipients of products we create. We partner with professional suppliers who have codes of conduct, safety standards and testing protocols so that we can be assured that the products and services we represent to our clients and prospective clients will carry their brand messages safely, appropriately and reliably.


2. What motivated you to seek out DAC affiliation?

Our company is a member of the United Nations Global Compact that specifies Ten Principles regarding Human Rights, Labor, Environment and Anti-Corruption. Participation in the QCA Distributor Advocacy Council is a strong way that we demonstrate our commitment to the UNGC’s Ten Principles.distributor advocacy council


3. How have you been able to leverage your DAC affiliation with end-buyers?

We are proud to say that in this industry where buyers have thousands of companies to choose from, we are one of about a dozen who choose to actively participate in the Distributor Advocacy Council as one of the effective ways that we can make an ongoing effort to support and highlight these important issues regarding product safety, and social/ethical and environmental compliance.


4. What would you say to an industry supplier that is on the fence about whether or not QCA Accreditation is worth the investment?

Accreditation is a powerful third-party reference. It shows that you agree that product safety and ethical manufacturing are important. By going through the QCA Accreditation process, you demonstrate that you care for your distributor partners, for their end-user customers, and for every adult or child with whom your goods may ever be in contact.Values


5. How are end buyers’ requirements about product safety/compliance changing the way the promotional products industry does business?

Best Practice

The large companies will lead the way. Because of their commitments to their own core values, investors and employees, they will vote with their purchase orders for product safety, sustainability, and ethical, environmentally safe manufacturing.


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If you are a promotional products supplier and want to learn how to make your sourcing program more robust, learn more about QCA here.

For industry distributors who want to add value and differentiation to their promotional products offerings, reach out to QCA Accredited Companies.

For brands who want to work with companies who go above and beyond to protect their reputation and image, work with promotional consultants who support the QCA mission and request that your vendors use QCA Accredited Companies.