Bridgeport, Conn. (May 2, 2018) – Prime Line® launched a new, expanded website where visitors can find all Prime Line and Jetline items and utilize functionality such as check order status, real time inventory lookup, social media sharing, and a freight estimator for U.S. and Canada.


The site also features rapid loading speed, improved navigation and filtering, Canadian and overseas pricing, access to tracking numbers, a streamlined decoration interface, and responsive design that enhances the mobile user experience. utilizes a streamlined design with dropdown navigation menus enabling users to get answers quickly and easily. Filters on search results pages allow users to narrow a search by category, price, theme and color. Product detail pages feature large images with a zoom feature on the main image and links to product videos.


“Our new consolidated website delivers a far superior user experience when compared with our previous site,” said Jeff Lederer, President of Prime Line, alphabroder’s hard goods division. “It offers more products, more ideas, more options and significantly enhanced functionality.”


Prime Line recently redirected the URL for its Jetline website to Anyone with login credentials for can use the same credentials for Any user who has already registered at should continue to use those credentials.

Prime Line is participating in Promo Standards, an API web service that is becoming the EDI standard for the promotional products industry. Distributors who register with Promo Standards can access from Prime Line’s live feed for inventory and order status as well as receive order shipping notifications.


On May 1, the company merged Jetline’s social media pages with Prime Line’s. Distributors are encouraged to like and follow Prime Line on all social media platforms to continue receiving product news and information on the Jetline product line in addition to Prime’s.


In December, 2017, Prime Line merged with alphabroder. A founding member of the Quality Certification Alliance (QCA), Prime has been a leading promotional products industry supplier since 1980 and is headquartered in Bridgeport, Connecticut. For more information about Prime Line, visit


About alphabroder®: Founded in 1919, alphabroder is North America’s largest distributor of trade, private label and retail apparel brands and merchandise to the promotional products marketplace. alphabroder offers more than 40 brands including a broad selection of retail and trade brands such as Under Armour, Bella+Canvas, Next Level, Threadfast, Adidas, Columbia, Marmot, Gildan, Fruit of the Loom, Hanes and many others as well as sourcing its own Private Brands. For more information about alphabroder, please visit