Fidget Spinner

Fidget spinners – today’s trending toy – are the latest craze taking over classrooms and cubicles. Perhaps because fidget spinners are so popular and ubiquitous, they are now the target of an investigation by the Consumer Product Safety Commission.


On May 13, 2017, a 10-year-old girl in the Woodlands, Texas, swallowed a piece of a fidget spinner and it became lodged in her throat. The girl had to have surgery to remove the toy from her body and is recovering. The Consumer Product Safety Commission told Channel 2 News in Houston that it’s investigating fidget spinners because of the Woodlands incident and another one in Oregon.


“We advise parents to keep these away from young children because they can choke on small parts,” CPSC wrote in a statement to ABC News. “Warn older children not to put fidget spinners in their mouths.”


Somewhere on the planet, there is a manufacturer who’s sweating bullets because of this development with fidget spinners. They are likely worried about a PR/legal nightmare, and they have good reason to be concerned. Today’s companies and consumers demand product safety and compliance—in fact, it’s become the “new normal.”


The news incident is a sobering reminder that we as promotional products professionals should do the right thing for the end-user clients and consumers. It’s our duty to admit that a product has failed and/or poses an inherent danger in some way.


No one wants to buy unsafe products, which is why QCA measures and evaluates management practices, including a company’s policies, procedures and protocols that result in the predictable output of safe product manufactured and shipped under that company’s name.


Making an investment in product safety demonstrates that a company is committed to addressing client product safety concerns, which is why QCA Accreditation is becoming an increasingly sought-after part of that investment process.


Whether it’s fidget spinners, tumblers, bags, t-shirts or any other products that you choose to place your company’s logo on, it’s critical that you know where your products come from and how they’ve been manufactured. Promotional products are the most welcome and appreciated form of advertising. Indeed, no other form of advertising results in a thank you from the recipient.


As with all marketing efforts, the intent is to promote a message that solicits a positive impression and hopefully an actionable response. When done right, the intended result becomes a reality. When done wrong, it can become a public relations nightmare. Companies must give promotional products the same care and attention they give to their own manufactured products.


QCA exists to address the safety, compliance and social responsibility needs of the promotional products industry. By providing the tools to help companies in the industry stay compliant, QCA puts the necessary processes in place to deliver consistently safe merchandise.


Through decreasing the likelihood of an incident from a product bearing your logo, you can mitigate risk for your company. Learn more about how insisting on QCA-accredited suppliers of promotional products adds a layer of protection to your business. Think of it as part of your overall insurance and risk management program. Your brand will be better for it and your clients/prospects will be glad you did.


Contact Tim Brown to discuss product safety and responsible sourcing best practices for your promotional products.